Brian Basilico — August 11, 2017 Follow @bbasilico — August 11, 2017 FirmBee / Pixabay What Business Are Your REALLY In? Can I ask you a question? Do you really know what business you’re in? What do you do for people? If you’re a contractor, you build houses, you replace furnaces or water heaters, or … Continue reading What Business Are You Really In? This May Surprise You?
Joseph Riddle — May 17, 2017 Follow @josephriddle13— May 17, 2017 It was a staple of the cartoons from my childhood: Seated on a river bank, an eager fishing enthusiast casts a line into the water and begins reeling in the line, imagining trout for dinner. Cue the laugh track — what breaks the surface … Continue reading Fishing for Data Freedom, Landing an Unwelcome Surprise
Caitlin Johnson — April 26, 2017 — April 26, 2017 Scarcity marketing and creating a sense urgency really do increase conversions in all types of businesses and niches. Here’s 9 stats about urgency and scarcity for proof: 1. When items are scarce, they’re often perceived as more valuable. Way back in 1975, researchers Worchel, Lee, … Continue reading 8 Stats About Urgency and Scarcity That’ll Surprise You
The biggest problem was missing or incorrect NAP data. Greg Sterling on April 14, 2017 While most consumer survey data argue that poor mobile site experiences mean lost business, Vistaprint Digital discovered something different. The company’s recent online consumer survey found that a bad mobile site experience was less of an issue than missing … Continue reading Survey surprise: Consumers very forgiving of non-mobile-friendly websites
by Katherine Buchholz June 2, 2016June 2, 2016 Whether or not you use social media yourself or for your business, every marketer is at least aware of its existence. How could you not be when a third of the world’s population are actively using it? High-performing marketers already understand social media’s importance to their brand … Continue reading 10 Social Media Marketing Stats Guaranteed to Surprise You
by Lee Frederiksen February 26, 2016 Follow @hingemarketingFebruary 26, 2016 Is Asking for Referrals Right for You? For professional services firms that are trying to increase business, referrals are the go-to source. In fact, our 2015 Marketing Priorities Study discovered that 62 percent of firms cite generating referrals as their highest marketing priority. So how … Continue reading Should You Be Asking For Referrals? The Answer May Surprise You
William ComcowichSeptember 9, 2015 Image credit: Mike Litcht The need to publish blog posts frequently is an accepted maxim among most bloggers and content marketers. If blogs don’t post new content multiple times a week or even daily, page views will fall and the blog will lose credibility. That’s the prevalent belief at any rate. … Continue reading Does More Frequent Blog Posting Attract More Visitors? Research Results May Surprise You – And Mislead You
Matthew GrattanJuly 6, 2015 Audits are no joke. They’re stressful, time-consuming and costly if you’re found to be out of compliance. Odds that your business will be targeted for a sales tax audit are greater than you think. To make up budget shortfalls, states are hiring more auditors and keeping them busy. No need to … Continue reading Tax Audit Checklist: Don’t Let the Next Audit Take You by Surprise
Jeff BullasApril 24, 2015 Twitter is reinventing itself into a much more visual platform. It has to. The competition demanded it. Instagram, Pinterest and other emerging visual social apps made it clear where the web was going. Mobile and visual It added Vine the looping 6 second video app in January 2013. It then continued … Continue reading 23 Epic Twitter Facts and Statistics That May Surprise You
Yohana PetrovicFebruary 25, 2015 Pinning 5 years ago was a physical act. They pinned notes to the fridge, the corkboard or the planner nailed to the wall of the kitchen. Today it is a digital virtual activity as people pin images to a social network called “Pinterest”. In the online world of social media with … Continue reading 10 Amazing Facts About Pinterest Marketing That Will Surprise You
