By Doreen Lorenzo June 27, 2022 Beau Wangtrakuldee, Ph.D., is a scientist, entrepreneur, and founder of AmorSui, a modern protective apparel company redesigning personal protective equipment (PPE) to empower women with greater function and protection in lab and medical settings. She spoke to Doreen Lorenzo for Designing Women, a series of interviews with brilliant … Continue reading Yes, PPE can be reusable. AmorSui is making sure of it
DeJuan Wright January 19, 2022 One day, back when I was in college – during the first week of class, my advertising professor was giving a terrific lecture on the principles and fundamentals of advertising. During the lecture, my professor – almost methodically, slowly walked back and forth from one side of the class to … Continue reading 3 Steps to Make Sure Consumers Recall Your Brand
DeJuan Wright January 19, 2022 One day, back when I was in college – during the first week of class, my advertising professor was giving a terrific lecture on the principles and fundamentals of advertising. During the lecture, my professor – almost methodically, slowly walked back and forth from one side of the class to … Continue reading 3 Steps to Make Sure Consumers Recall Your Brand
Amy Drader November 15, 2021 Image created by freepik.com Burn out. This is extreme exhaustion that has a dramatic impact on physical and mental health. Research has well-established that burnout largely stems from the workplace. It is not the result of individuals making poor choices and managing time ineffectively. It is caused by a toxic … Continue reading One Sure Way to Find Relief from Burnout
Laura Patterson October 25, 2021 Several times every week we have conversations with customers about measurement, metrics, dashboards and scorecards. Given that today, almost everyone is able to click on some kind of Martech or CRM tool and produce a data report, you might wonder why this topic keeps surfacing? Because CMOs and by extension … Continue reading How to Make Sure Your Dashboard Passes the Test: One Good Idea
Laura Patterson March 3, 2021 The purpose of every marketing effort, whether delivered via email, a landing page, social media, or a digital ad, etc., is to motivate the recipient to take a real next step in their buying journey. We contend that CTA (call-to-action) conversion rates serve as a measure for bridging output and … Continue reading Make Sure CTA Measures Are on the Right Place on Your Dashboard
Liz Kislik November 19, 2020 Three times in the last nine months, senior executives from different organizations have complained to me that the initiatives they’re interested in aren’t progressing. Of course, it’s a stressful time for everyone, and meetings on Zoom aren’t as good as whiteboard meetings in real conference rooms and serendipitous catchups … Continue reading Leaders, Do You Need Help to Be Sure Your Projects Are on Track?
David Ahn September 28, 2020 It’s the worst feeling ever, and the bigger and more high-profile the deal, the worse it feels! The stars were aligned. Your sponsor told you it was in the bag. The official decision was just a formality. You’re all set for a celebratory dinner with your family or friends. High-fives … Continue reading 3 Reasons You’re Losing Deals You Were Sure You’d Win
Keegan Gallup August 4, 2020 Just like there is a need for physical buildings to be ADA-compliant and include accessible entryways and other accommodations, the same needs to be done for websites to make it possible for people with disabilities to more easily navigate a business’ website. Business owners who do not comply with ADA … Continue reading ADA-Compliant Websites and How to Make Sure You Have One
JoAnn Corley — February 24, 2020 …or at least cause excessive stress while trying to fulfill it. This post is for all founders, entrepreneurs, small business owners who decided to jump into the pool of their dreams by starting a business. Call us crazy – we have 4 in our immediate family – 3 “employee-based” … Continue reading 10 Critical Factors Sure to Sabotage Your Business Dream
