Tag Archives: Sure

This talent agent is making sure creators of color get paid fairly

  By KC Ifeanyi   July 08, 2022   Listen to Fast Company’s Creative Control podcast on Apple Podcasts, Spotify, RadioPublic, Google Podcasts, or Stitcher.       &ltspan data-mce-type=”bookmark” style=”width: 0px; overflow: hidden; line-height: 0;” class=”mce_SELRES_start”&gt&amp#xFEFF;&lt/span&gt&ltspan data-mce-type=”bookmark” style=”width: 0px; overflow: hidden; line-height: 0;” class=”mce_SELRES_start”&gt&amp#xFEFF;&lt/span&gt&ltspan data-mce-type=”bookmark” style=”width: 0px; overflow: hidden; line-height: 0;” class=”mce_SELRES_start”&gt&amp#xFEFF;&lt/span&gt&ltspan data-mce-type=”bookmark” style=”width: … Continue reading This talent agent is making sure creators of color get paid fairly

Yes, PPE can be reusable. AmorSui is making sure of it

By Doreen Lorenzo     June 27, 2022   Beau Wangtrakuldee, Ph.D., is a scientist, entrepreneur, and founder of AmorSui, a modern protective apparel company redesigning personal protective equipment (PPE) to empower women with greater function and protection in lab and medical settings. She spoke to Doreen Lorenzo for Designing Women, a series of interviews with brilliant … Continue reading Yes, PPE can be reusable. AmorSui is making sure of it

How to Make Sure Your Dashboard Passes the Test: One Good Idea

Laura Patterson October 25, 2021 Several times every week we have conversations with customers about measurement, metrics, dashboards and scorecards. Given that today, almost everyone is able to click on some kind of Martech or CRM tool and produce a data report, you might wonder why this topic keeps surfacing? Because CMOs and by extension … Continue reading How to Make Sure Your Dashboard Passes the Test: One Good Idea

Make Sure CTA Measures Are on the Right Place on Your Dashboard

Laura Patterson March 3, 2021 The purpose of every marketing effort, whether delivered via email, a landing page, social media, or a digital ad, etc., is to motivate the recipient to take a real next step in their buying journey. We contend that CTA (call-to-action) conversion rates serve as a measure for bridging output and … Continue reading Make Sure CTA Measures Are on the Right Place on Your Dashboard

Leaders, Do You Need Help to Be Sure Your Projects Are on Track?

Liz Kislik November 19, 2020   Three times in the last nine months, senior executives from different organizations have complained to me that the initiatives they’re interested in aren’t progressing. Of course, it’s a stressful time for everyone, and meetings on Zoom aren’t as good as whiteboard meetings in real conference rooms and serendipitous catchups … Continue reading Leaders, Do You Need Help to Be Sure Your Projects Are on Track?