Virginia FrancoJuly 9, 2015 When it comes to hiring in the world of sales, hiring managers want to see a resume that outlines a track record of success. While factors like the ability to lead and client retention contribute to sales success, at the end of day a sales person is judged on his/her ability … Continue reading Three Items That Spell Success In A Sales Resume
VerticalResponseJuly 7, 2015 When you create emails, do you send them out to everyone on your list? If so, you’re suffering from “bulk email disease.” This very common digital illness occurs when small business owners send every email to every single contact on their list. Common symptoms include low open rates, poor conversions, and confusion … Continue reading 6 Ways to Segment Your Email List to Improve Your Success
Personal Branding BlogJuly 4, 2015 A great legacy is the expression of fine character traits: Who have you helped along the way? Has your business helped community? How do you treat your co-workers and employees and what is your overall reputation? There’s evidence that fine personal character traits in corporate leadership have a quantifiable improved … Continue reading Proof That Good Character Spurs Financial Success
Katie CooperJune 27, 2015 Say hello to analytics on LinkedIn! LinkedIn recently introduced new analytics tools for publishing content as a way for users of the professional social networking site to better understand how others are engaging with their page. The site continues to be a popular method for individuals and businesses to enhance … Continue reading Measuring Success: What to Expect from Analytics on LinkedIn
Andrew GazdeckiJune 27, 2015 Tweet, Pin, Like and post. Being social media savvy is super important and most businesses have begun to realize this. Many, however, make the mistake of not going about social media in the right way, or utilizing one facet of social media while ignoring another. You can use social media to … Continue reading How Social Media is the Key to Customer Success
Personal Branding BlogJune 25, 2015 My last post, Cash Is King in Small Business, discussed the importance of cash and the potential pitfalls of focusing on sales as a business metric. Growing sales can actually choke off cash and create more financial problems than it solves. Beyond cash and sales, there are a myriad of … Continue reading KPIs: Metrics for Business Success
Ross SimmondsJune 22, 2015 Do you want to interact with a highly engaged audience? Do you want your story in front of millions of people for little cost? Do you want to be an authority figure within your niche and bring targeted traffic to your site? Have you considered marketing on Reddit? In this article, … Continue reading Doing The Impossible: How To Drive Marketing Success On Reddit
Amanda McGuinnessJune 18, 2015 What are your five favorite smartphone apps (set aside the ones that ship with the phone like text, email, camera…)? Flipping through my home pages the ones I use the most are: 1. Uber 2. Waze 3. Wigo 4. United Airlines 5. Bank of America When I think about these, it’s … Continue reading Applying B2C Success In Real-Time To B2B Strategy
Blake HarrisJune 15, 2015 On the surface, there might appear to be little in common between blockbuster movies and effective explainers. But, at their core, both are just vehicles for telling a story. And with Jurassic World raking in an estimated $ 511.2 million in the box office this past weekend, we thought it might … Continue reading What the Success of Jurassic World Can Teach Us About Making Explainer Videos
Louis FoongJune 4, 2015 As a CMO, you’ve got your work cut out for you. So why make it harder on yourself? As shown in this infographic, researched and created by Experian, 43% of interviewed CMOs identified poor data quality as a top challenge to their work; siloed departments clocked in at 39%, while 37% … Continue reading Interesting Infographics: The CMO’s 3 Keys to Success
