Lauren BrubakerNovember 5, 2015 As marketers, we understand the worth of a stellar email marketing campaign. In fact, the Content Marketing Institute revealed that 83% of B2B marketers use e-newsletters as a primary content marketing vehicle. What’s more, a study from Ascend2 revealed that 48% of B2B marketers agreed that email marketing is their most … Continue reading Is Your Email Marketing Strategy Set Up For Success?
Larisa BedgoodOctober 31, 2015 Email is one of the lowest costing and most effective channels available today. Email marketing was ranked as the best channel in terms of return on investment according to Adestra’s Email Marketing Industry Census. Revenue from email increased by 28% in one year and 68% of companies rated the channel as … Continue reading How to Maximize Your Email Marketing Success
Tracey WallaceOctober 30, 2015 Publicity can be absolute gold for a business, or it can be a death knell — it all depends on what the press has to say about you. Public relations is a mystery to most businesses. In fact, many confuse it with advertising, although the two couldn’t be more different. First, … Continue reading Practical Tips to Increase Press Coverage and Ecommerce PR Strategy Success
Lalit ChopraOctober 24, 2015 The holiday marketing season is here, and the pressure is on. If you’re a retailer, holiday revenue can make or break your year. eMarketer predicts holiday shopping will account for 18.5% of annual retail sales in 2015. To add to the stress, marketers relying on email campaigns to reach shoppers are … Continue reading Driving Holiday Email Success With Social Images
Personal Branding BlogOctober 17, 2015 Why do certain people achieve success when others don’t? Simon Sinek’s book, “Start with Why: How Great Leaders Inspire Action,” may have some answers. Sinek asserts that great leaders tap into people’s psyches to attract them into becoming followers. Applied to the corporate level, Sinek offers the “inside out” theory, … Continue reading Why Do Certain People Achieve Success When Others Don’t?
Ty RothsteinOctober 14, 2015 Ladies and gentlemen, rev your engines because it’s that time of year again. It’s the most lovely time of the year, and not just because the leaves start to change colors. It’s the most lovely time of the year because in the next two months, all of you ecommerce merchants are … Continue reading 22 To-Do’s for eCommerce Success This Holiday Season
Larisa BedgoodOctober 5, 2015 It’s the age of digital and we are all wired in. Smart phones, tablets, hundreds of television channels, thousands of apps, social media, and online shopping are part of our everyday culture. Before the digital revolution, in the not so distant past, marketers focused on creating compelling ads for the … Continue reading How Big Data Drives Digital Marketing Success
by Laurie Sullivan @lauriesullivan, (October 06, 2015) Poor data integration sabotages cross-channel campaigns and few companies have made the necessary steps in data collection and measurement to gain a common view of consumers within their organization, per a Forrester Consulting study commissioned by IgnitionOne. No doubt the subject — a topic of conversation at Advertising Week … Continue reading Cross-Channel Campaign Study Confirms Integrated Data Required For Success
Jodi SchechterOctober 4, 2015 If you’re not great at math and you pine for a metric that isn’t calculated by an equation, today is your lucky day. Ever hear of CCA? SaaS growth strategist, Lincoln Murphy, created a measurement called Common Conversion Activities—and it’s not a number. (yay!) In its simplest form, CCA is defined … Continue reading Common Trial Conversion Activities Help Customer Success “See the Light”
Colin FongOctober 2, 2015 At InsightSquared, we do everything we can to understand what sets top-performing staffing and recruiting firms apart from the rest of the field. We read blogs. We look at industry research. We talk to customers. We talk to prospects. We listen to gurus and ninjas and mavens of every kind. But … Continue reading How We Uncovered the Secret to Staffing Sales Success
