by Christina Hall February 3, 2016 Follow @mychristinahallFebruary 3, 2016 It is my belief that nailing a company’s total addressable market trumps understanding its buyer personas. There has been so much talk about creating buyer personas that I think business professionals failed to consider what would happen if a buyer persona was created for the … Continue reading Why Nailing Your Total Addressable Market is Key to Sales Success
by Amanda Willigmann January 30, 2016January 30, 2016 Calls to action (CTAs) are a small marketing tactic with a huge payoff. They don’t require tons of time or lots of money to perfect, but they’ll go a long way in attracting leads and converting customers. In fact, after HubSpot made small tweaks to their own … Continue reading The Complete Checklist for Call-to-Action Success
by Ray Manley January 30, 2016 Follow @rbmanleyJanuary 30, 2016 Okay, so you’re a freelance writer (or designer, or coder, or whatever), and you do a lot of work for a lot of people who simply don’t have the skills you have. And you probably often think that if only you didn’t have to deal … Continue reading 5 Tips and 2 Insights: How to Achieve Freelancing Success and Stay Somewhat Sane
by Randall Beard January 20, 2016January 20, 2016 In Duncan Watts’ insightful book, Everything Is Obvious, Once You Know the Answer, he suggests that common sense often misleads us when it comes to forecasting, success, and the drivers thereof. Nowhere is this truer than with a new product. For most FMCG (Fast Moving Consumer Goods) … Continue reading Is New Product Success that Obvious? New Marketer Insights.
by Angela Hausman, PhD January 14, 2016 Follow @MarketingLetterJanuary 14, 2016 Don’t trust your digital marketing to your niece or some intern thinking that young folks know all they need to know to generate digital marketing success. Sure, they may have 10K following their YouTube channel where they tape themselves doing crazy stunts, or a … Continue reading 10+7: Skills Needed for Digital Marketing Success
by Bob Woods January 13, 2016 Follow @socialsalesbobJanuary 13, 2016 Some of my LinkedIn connections have been asking me about the new LinkedIn Groups functionality. Specifically, they wonder if the ability to create relationships and even gain prospects have been impeded with this new implementation. My answer to them is “no.” With the changes, though, … Continue reading Active Listening: Your Key to Success with LinkedIn Groups
by Personal Branding Blog January 12, 2016January 12, 2016 With almost a decade of history to its name, Twitter has proven to be a social media powerhouse unlike anything else. Restricting its users to 150 characters or less and linking its community through the use of hashtags and the at sign, it has allowed for … Continue reading Personal Brand #Success on Twitter for Small Business Owners
by Tim Ash January 8, 2016 Follow @tim_ashJanuary 8, 2016 In the late 90s, marketers who dabbled with web site marketing had a few things they kept track of. Hits – the number of times an element (like an image) gets loaded Views – the number of times pages get loaded for a visitor Visits … Continue reading Tracking Web Site Success Like it’s 2016 – the AIDA Framework
by Len April January 8, 2016 Follow @ZenithtalentJanuary 8, 2016 We’re in It Together: Relationships Will Shape Talent Acquisition in 2016 As we kick off 2016, it’s only natural that we devote much of the first quarter to concentrating on the staffing industry trends that will shape the rest of the year. And if there’s … Continue reading Relationship Development Defines 2016 Staffing Success
by Personal Branding Blog December 30, 2015December 30, 2015 1. Complete final tasks for 2015.Review all loose ends to be finalized to fully enjoy celebration of the year end. 2. Call current clients to wish them a Happy New Year.Calls made with genuine goodwill builds a strong bond and greater loyalty. 3. Send a message … Continue reading 21 Steps to Take Today to Ensure Tomorrow’s Success
