by Randall Beard January 20, 2016January 20, 2016 In Duncan Watts’ insightful book, Everything Is Obvious, Once You Know the Answer, he suggests that common sense often misleads us when it comes to forecasting, success, and the drivers thereof. Nowhere is this truer than with a new product. For most FMCG (Fast Moving Consumer Goods) … Continue reading Is New Product Success that Obvious? New Marketer Insights.
Tag Archives: Success
10+7: Skills Needed for Digital Marketing Success
by Angela Hausman, PhD January 14, 2016 Follow @MarketingLetterJanuary 14, 2016 Don’t trust your digital marketing to your niece or some intern thinking that young folks know all they need to know to generate digital marketing success. Sure, they may have 10K following their YouTube channel where they tape themselves doing crazy stunts, or a … Continue reading 10+7: Skills Needed for Digital Marketing Success
Active Listening: Your Key to Success with LinkedIn Groups
by Bob Woods January 13, 2016 Follow @socialsalesbobJanuary 13, 2016 Some of my LinkedIn connections have been asking me about the new LinkedIn Groups functionality. Specifically, they wonder if the ability to create relationships and even gain prospects have been impeded with this new implementation. My answer to them is “no.” With the changes, though, … Continue reading Active Listening: Your Key to Success with LinkedIn Groups
Personal Brand #Success on Twitter for Small Business Owners
by Personal Branding Blog January 12, 2016January 12, 2016 With almost a decade of history to its name, Twitter has proven to be a social media powerhouse unlike anything else. Restricting its users to 150 characters or less and linking its community through the use of hashtags and the at sign, it has allowed for … Continue reading Personal Brand #Success on Twitter for Small Business Owners
Tracking Web Site Success Like it’s 2016 – the AIDA Framework
by Tim Ash January 8, 2016 Follow @tim_ashJanuary 8, 2016 In the late 90s, marketers who dabbled with web site marketing had a few things they kept track of. Hits – the number of times an element (like an image) gets loaded Views – the number of times pages get loaded for a visitor Visits … Continue reading Tracking Web Site Success Like it’s 2016 – the AIDA Framework
Relationship Development Defines 2016 Staffing Success
by Len April January 8, 2016 Follow @ZenithtalentJanuary 8, 2016 We’re in It Together: Relationships Will Shape Talent Acquisition in 2016 As we kick off 2016, it’s only natural that we devote much of the first quarter to concentrating on the staffing industry trends that will shape the rest of the year. And if there’s … Continue reading Relationship Development Defines 2016 Staffing Success
21 Steps to Take Today to Ensure Tomorrow’s Success
by Personal Branding Blog December 30, 2015December 30, 2015 1. Complete final tasks for 2015.Review all loose ends to be finalized to fully enjoy celebration of the year end. 2. Call current clients to wish them a Happy New Year.Calls made with genuine goodwill builds a strong bond and greater loyalty. 3. Send a message … Continue reading 21 Steps to Take Today to Ensure Tomorrow’s Success
Planning For SEO Success In 2016
What strategies are you employing to help guide your digital marketing efforts? Columnist Marcus Miller shares some of his favorite methodologies for strategic planning. Marcus Miller on December 29, 2015 A 2015 study by Smart Insights showed that 50 percent of businesses doing digital marketing had no form of digital marketing plan or strategy. They … Continue reading Planning For SEO Success In 2016
What To Post On Instagram For Content Marketing Success [Infographic]
by Sarah Matista December 28, 2015 Follow @sarahmatistaDecember 28, 2015 Who could have predicted when Instagram first came on the scene five years ago that it would have experienced such skyrocketing popularity. But a platform that has gained over 300 million monthly active users in such a short time clearly made some correct assumptions about … Continue reading What To Post On Instagram For Content Marketing Success [Infographic]
The 10 Top Tactics for Email Marketing Success
by James Lucas December 18, 2015December 18, 2015 We talk a lot about strategy on our blog, but there are everyday tactics that can give you instant success. Here are 10 tactics for email marketing success. Time of day How often are you asked what’s the best time to send an email campaign? Probably loads … Continue reading The 10 Top Tactics for Email Marketing Success