Tag Archives: Success

6 Must Follow Tips for Instagram Advertising Success

by AJ Agrawal March 30, 2016 Follow @ajalumnifyMarch 30, 2016 Advertising on Instagram is growing. By 2017, Instagram will be generating as much as 10% of Facebook’s global ad revenues. This may not sound like a lot, but it actually represents $ 2.5 billion. If you want a piece of this increasingly lucrative platform, you … Continue reading 6 Must Follow Tips for Instagram Advertising Success →

Is customer service a key to content marketing success?

Customer Service

Often, successful content marketing relies most heavily on content created by your customers, rather than by your brand. Columnist Rachel Lindteigen explains how excelling at customer service should be part of your content strategy. Rachel Lindteigen on March 29, 2016 If you have customers, then yes, customer service is a big key to your … Continue reading Is customer service a key to content marketing success? →

Pinterest Conversion Tracking: 5 Tips for Measuring Success

by Sarah Burns March 29, 2016March 29, 2016 Your potential customers are using Pinterest for discovery, planning, and dreaming for the future, which makes it a great channel for accomplishing upper- and mid-funnel brand objectives. But, such branding initiatives are notoriously difficult to measure. Here are five tips to start thinking strategically about Pinterest conversion … Continue reading Pinterest Conversion Tracking: 5 Tips for Measuring Success →

6 Simple SEO Tips to Achieve Blogging Success

SEO Strategy

by Veronika Baranovska March 29, 2016March 29, 2016 Search engine optimisation (SEO) is still important, no doubt, but much has changed over the past few years and even months. It’s true that SEO tips are usually most useful only at the time they are published since they change with every major search engine update. We … Continue reading 6 Simple SEO Tips to Achieve Blogging Success →

Achieve sweet success with marketing segmentation

Marketing Segmentation

You can’t get away with “spray and pray” marketing any longer. Columnist Mary Wallace details how to segment your audience and tailor your messaging for optimal results. Mary Wallace on March 29, 2016 at 10:30 am No matter how big or small your company or department is, to achieve success in today’s environment, you need … Continue reading Achieve sweet success with marketing segmentation →

The essential metrics to analyze for keyword research success

Keyword Research

When it comes time to choose your target keywords, what data should inform your decision? Columnist Paul Shapiro shares some helpful metrics to look at when evaluating which keywords to pursue. Paul Shapiro on March 24, 2016 at 1:25 pm Brainstorming keyword ideas is great, but you won’t get very far if you’re not looking … Continue reading The essential metrics to analyze for keyword research success →

Evangelizing organic search success: 5 steps to elevate performance

Search Engine Ranking

As an SEO professional, how can you improve your standing within an organization to achieve better results? The answer, according to columnist Jim Yu, lies in organic search evangelism. Jim Yu on March 23, 2016 Working in the community of over 20,000 search and content professionals that our company (BrightEdge) has built, skilled practitioners … Continue reading Evangelizing organic search success: 5 steps to elevate performance →

6 Marketing Tactics for Small Business Success in 2016

Smart Business Tips

by Nick Lucs March 22, 2016 Follow @nicklucsMarch 22, 2016 Small businesses often lack something that their larger counterparts have: a big marketing budget. But what small businesses lack in budget, they can usually make up in marketing agility and the ability to develop strategies and make changes to those strategies on the fly. Small … Continue reading 6 Marketing Tactics for Small Business Success in 2016 →

How To Set Your Recruiting Team Up For Success In The Hiring Process

Effective Hiring

by Suzanna Colberg March 18, 2016March 18, 2016 Finding and hiring top talent is no easy feat, and retaining those coveted, high-potential workers for the long haul is equally as difficult. And when it comes to the hiring process, without a united effort among your recruiters, both hiring and retention efforts are liable to suffer. … Continue reading How To Set Your Recruiting Team Up For Success In The Hiring Process →

The Key to Small Business Success In Sales: Caring About People

Small Business

by Jonathan Herrick March 11, 2016March 11, 2016 Caring – Defined as displaying kindness and concern for others. It’s a term not often heard in the sales process. In fact, for most businesses, sales is just a means to an end. A way to get a potential customer to buy your products and services and … Continue reading The Key to Small Business Success In Sales: Caring About People →