Jeanne Hardy — December 17, 2019 Follow @creativebizinc Tumisu / Pixabay When it comes to personnel, two of the trickiest aspects to manage successfully are hiring and onboarding. Hiring a bad candidate can often be extremely costly to a company (some say it’s even worse than not hiring anyone at all) in terms of lost … Continue reading Mastering Management: Hiring and Onboarding for Success
Karam Mangat — December 12, 2019 The digital disruption in fin-tech and business technology, in general, is phenomenal. BizTech and FinTech innovations that support small businesses are being developed at a rapid pace. Yet, small businesses are still failing at an alarming rate. According to the Bureau of Statistics, there are over 2 million small … Continue reading Opportunity Costs in Decision Making – A Critical Success Factor for SMEs
Mia Jacobs — December 9, 2019 Customer Success Managers (CSMs) work hard to provide the best customer experience possible by prioritizing customer needs and helping them throughout the customer journey. They monitor the customer experience and their achievement of value. Equipped with insight into customer activity and an understanding of how to prevent churn, they … Continue reading The Top 5 Customer Success Manager Best Practices
Albert Costill — December 6, 2019 As if starting a small business wasn’t stressful enough, the Bureau of Labor Statistics’ Business Employment Dynamics has found that around 50 percent of businesses with employees will survive their fifth year in business. That number drops to just 30 percent by their 10th year. Yikes. That doesn’t bode … Continue reading 13 Ways to Improve the Success of Your Small Business
Emily Goldfarb — November 29, 2019 “Marketing without data is like driving with your eyes closed.” – Dan Zarrella If you want to know how to improve your content marketing strategy, open your eyes and take advantage of the valuable marketing metrics you have at your fingertips. In this article, I will explain why these … Continue reading Valuable Marketing Metrics For Social Media Success
Pam Moore — November 1, 2019 Follow @pammktgnut As humans, instant gratification is in our DNA. We live in a society that is built on instant gratification. When we want something, we want it now. We don’t want to wait in line or even wait for a mobile web page to load on our device. … Continue reading Social Media and Digital Marketing Success Requires a Marriage, Not a One Night Stand
Kimberly Zhang — November 1, 2019 The best businesses know how to adapt. The dominance you’ve enjoyed could be undermined by a startup that sprang up virtually overnight. So how do you stay ahead? By benchmarking. Benchmarking is a matter of using data to compare yourself against competitors or your own past performance. Entrepreneurs benchmark … Continue reading How to Benchmark Your Business’s Success
John Coleman — October 29, 2019 How to measure success? Is it even possible? Just to set the scene, I haven’t figured this out yet. I can tell you my story, in all its ugliness. It’s based on a real story, but it’s changed significantly from reality to protect the innocent. I hope you still … Continue reading How to Measure Success: Is it Even Possible?
Teresa Becker — October 29, 2019 As a CSM or customer success team manager, you’ve probably heard the term ‘customer advocacy’ tossed around a time or two. There’s no denying that this customer engagement trend is here to stay. Although they are true champions of your brand and your product, advocates are definitely shaking things … Continue reading What Does the Growth of Advocacy Mean For Customer Success Teams?
Machine Learning – the New Horizon in Marketing Success As better methods of gathering and managing data are developed, and data analysis tools become more sophisticated, interest in the potential of machine learning is flourishing. The principles of machine learning, once reserved for academics and tech convention-goers, are now being applied in a wide variety … Continue reading Machine Learning – the New Horizon in Marketing Success
