You may have a strong Google My Business listing, but what happens when individual practitioners at your location have their own listings? Columnist Joy Hawkins shares a case study detailing what happened when one such practitioner left her practice to go work elsewhere. Joy Hawkins on July 15, 2016 Recently, a dermatologist in Hollywood, … Continue reading Why you cannot ignore practitioner listings on Google My Business (case study)
by Laurie Sullivan, Staff Writer @lauriesullivan, July 5, 2016 If consumers save 25 cents per search page, how can marketers help them save more? Back-to-school shopping has begun to ramp up. Online is key with search as the top online research resource, according to recent data. In fact, online articles are used by more than … Continue reading Search Online First And Save Money, Study Finds
by Sandra Hess June 23, 2016June 23, 2016 Any business knows diversity is not just a critical component of global success, but a key driver of innovation. And today, the talent pool is more diverse than it has ever been. The current global workforce includes five generations of workers comprised of a wide variety of … Continue reading Study: How Does Ethnicity Impact Perception of Cognitive Assessments?
The Walker Sands Future of Retail report found nearly a third of all consumers now shop online at least once a week. Amy Gesenhues on June 9, 2016 Online retailers not offering free shipping may want to reconsider their delivery options. According to the Walker Sands Future of Retail 2016 study, nine out of … Continue reading Retail study: 9 out of 10 consumers say free shipping No. 1 incentive to shop online more
by Aaron Riddle June 6, 2016June 6, 2016 More than 67% of respondents in a recent survey indicated that online reviews impact their purchasing decisions in some way, shape or form. While online reviews can help tell a part of story for your organization, a case study can help tell your audience an entire success … Continue reading The 4 Essential Elements of a Great Case Study
By Barrie Smith June 1st, 2016 A study conducted by SimilarWeb and Majestic has revealed that there is still a positive correlation between the number of referring domains and a website’s traffic. The two market intelligence companies published the rests of analysing 500,000 backlinks from 100,000 of the top websites on the internet to find a … Continue reading Link Builders: Study Reveals Positive Correlation Between Links & Traffic
by Laurie Sullivan @lauriesullivan, May 26, 2016 On the heels of Google’s forthcoming AdWords change that allows advertisers to modify bids for smartphones, tablets and desktops, cClearly set out to take an in-depth look at the differences in consumer search behavior between mobile and desktop among industries, products, countries and search engines. Here’s what they found. … Continue reading Mobile, Desktop Search Behavior Differs Greatly On Google, Study Shows
by Peter Abrahamse May 18, 2016May 18, 2016 Both your visitor and Google prefer your site to be fast. Increasing site speed has been shown to increase conversion rates as well as increase SERP rankings, both resulting in more money for your business. But A/B testing tools actually may slow down your site. We researched … Continue reading How 8 Different A/B Testing Tools Affect Site Speed (Original Study)
by Eyal Katz May 16, 2016 Follow @eyalk100May 16, 2016 Facebook is a great advertising platform but it’s not without its problems. With more advertisers joining every day, two of the most common problems that advertisers face are getting enough reach for your campaigns, and getting that reach at a cost effective price per click. … Continue reading What Facebook Support Won’t Tell You About Your Stuck Campaigns: A Case Study
by Danielle Antosz May 13, 2016 Follow @dantoszMay 13, 2016 What do digital marketers really think is the most effective marketing strategy? According to SEO experts, how often should most sites be performing an SEO audit? How do most digital marketers stay on the cutting edge of our industry? These were the burning questions we … Continue reading The State of Digital Marketing in 2016 [Study]
