Richard Smith — March 26, 2017 Follow @MeRichardsmith— March 26, 2017 There are times when we overcompensate for weak SEO by getting too much into keyword research. While keywords are undoubtedly important, there are certain physical elements which can determine the success of a search engine optimization campaign. On scrutinizing further, we can consider website … Continue reading 5 Ways Website Structure Can Affect SEO
Structural marriage and cross-department coordination are critical for building a successful marketing strategy. With so many business structure possibilities, it can be particularly complicated to consolidate content across departments, especially if it’s created in isolation. Internal structure can therefore dictate content efficiency, and decentralized structures can, in turn, spawn duplicate, overlapping or conflicting content. What … Continue reading Can company structure spawn cannibalization? Most definitely.
by Hossein Rahnama Follow @hosinuxOctober 25, 2016 Modern startup founders reject traditional hierarchies when structuring their companies. They want to run flat organizations that value collaboration and collective decision-making, but that’s hard to maintain once a company starts to grow. Online shoe retailer Zappos hit a speed bump when it renounced all management for a … Continue reading 5 Ways to ‘Grow Up’ Your Flat Structure
How should brands with multiple brick-and-mortar locations structure their web properties? Columnist Andrew Beckman weighs in. Andrew Beckman on October 5, 2016 Photo credit: Clark Street Mercantile Enterprise brands with a major brick-and-mortar presence have a unique challenge in digital marketing: connecting with consumers online, with the intent of ultimately encouraging them to visit … Continue reading Multi-location local SEO strategy: domain structure
In this helpful how-to, columnist Todd Saunders explains how to structure your AdWords account so as to glean useful insights about your target audience. Todd Saunders on September 21, 2016 We all have 24 hours in a day, but each of us utilizes those hours differently. Similarly, all search engine marketers advertising on Google work … Continue reading The junior data scientist’s guide to AdWords search campaign structure: how to mine hidden gems for huge wins
Many changes and new features have rolled out recently in AdWords, and columnist Frederick Vallaeys believes this is the perfect opportunity to review your account structure. Frederick Vallaeys on September 2, 2016 We’re now seeing many of the changes AdWords announced in May rolling out to all accounts. This is great news in terms of … Continue reading Why it’s time to re-evaluate your AdWords account structure
SEOs often focus heavily on accumulating inbound links, but don’t overlook links within your site. Columnist Dave Davies shares his guide for how to structure your site’s internal links. Dave Davies on August 25, 2016 Let’s begin by quickly talking about what an internal link is. An internal link is a link from a … Continue reading Optimizing your internal link structure
by Roee Ganot June 27, 2016 Follow @RoeeGanotJune 27, 2016 Every single element of your website can contribute to your search engine optimization. While most people focus on things like keyword density and tags, they overlook a very important element to influence their SEO: Their URLs. Intuitively, this makes sense to most people. What’s easier … Continue reading How to Create an SEO-Friendly URL Structure
by Melody Holcomb June 21, 2016June 21, 2016 UTM parameters are tags added to the end of a URL to track web source traffic and the success of content on the web for marketers. The tags are visible within Google Analytics helping to identify the best ways to drive more visitors to your website. UTMs … Continue reading How to Structure UTM Parameters
by Bradford Blevins May 2, 2016 Follow @gothamCultureMay 2, 2016 One of the easiest ways to create chaos in your workplace is to announce a major change. Change is often necessary, but if it’s enacted poorly or too broadly, it can cause the well-worn structure of a business to break down almost completely. As a … Continue reading How to Change Your Organization Without Losing Your Structure
