A poor relationship between client and link builder can make any campaign fall apart. Contributor Julie Joyce advises on initial questions to ask that will help you both get the most out of your partnership.
Over the past several years, I’ve had the enormous pleasure of working with some the most amazing clients ever.
Some are company owners with very little knowledge of SEO. Some are company SEOs who have been in the industry for over a decade. Some are marketing managers. I can easily work with all of them because they have one major thing in common: they’re willing to talk to me and to listen to me.
The relationship between any marketer who isn’t working in-house and his or her in-house contact is a very important one, one that sets the tone for any work to be in done, in my opinion. It’s hard to really put your heart and soul into something when you don’t feel like you’re a part of a team.
Just as I’ve had amazing clients, I’ve had some where the relationship was either nonexistent or fractious. I’ll be honest and say that when someone basically commands me to “just shut up and do what I say,” I don’t really feel like I can put in the same level of effort as with a client who wants to be involved and help me do a better job.
We link builders are always harping on relationship building, so let’s go over a few questions to ask that will hopefully help you have a better client-link-builder relationship right from the start.
[Read the full article on Search Engine Land.]
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