As Facebook campaigns get more complex, adopt an account structure that makes for easy management. Columnist Brad O’Brien shares his go-to method. Brad O’Brien on April 1, 2016 There are multiple ways you can structure a Facebook advertising account. What I’d like to share today is a tried-and-true method I’ve honed over the years. … Continue reading The ideal Facebook advertising structure: single objective
by Greg Pietruszynski January 11, 2016January 11, 2016 How many times have you struggled to write your first cold email? A lot depends on your creativity, that’s for sure, and you can’t wait forever for inspiration. But the good news is that an effective first cold email can be dissected into pieces. Such analysis will … Continue reading A Guide To Your First Cold Email Structure
by Randy Milanovic December 19, 2015 Follow @kayak360December 19, 2015 In the same way that a good written document (like a report, or newspaper article) should be arranged in a certain way to make it more accessible to readers, it’s a good idea to structure your webpages so they are easy for Google and the … Continue reading On Page SEO Content Structure and Link Valuation
By Matt Beswick November 17th, 2015 Making sure any website is laid out properly is important but for e-commerce it’s imperative. From a user’s point of view your site needs to be simple to navigate and easy to understand while search engines need to be able to crawl and index your site as effectively as … Continue reading Getting E-Commerce Site Structure Right
Emily CretellaNovember 2, 2015 Look, writing is an art. But it’s an art that needs some sort of structure — especially when writing for business, and writing for online audiences. Note: I said structure, not formula. I don’t think a blog post should be approached like a math problem: add 300 words to 2 images, … Continue reading How to Structure an Engaging Blog Post [Infographic]
Victoria VessellaAugust 3, 2015 It can be hard to foster a sense of community and routine amongst remote employees who have very little interaction with their managers and colleagues. When managers provide structure in field reps’ work lives, accountability and employee engagement increase. Employees will work more productively if they feel that their individual efforts … Continue reading Establishing Structure To Engage Remote Employees
Jessica MehringMarch 31, 2015 Last week I gave you 5 tips on how to write your LinkedIn profile summary. Readers seemed to enjoy having those starting points to work with. Someone told me on Facebook, “I needed to learn how to do this, but I realized I know nothing about LinkedIn.” Starting points are great…but … Continue reading How To Structure Your LinkedIn Profile Summary
Troy HollenbeckMarch 25, 2015 Sales pages take many different forms, but share the same basic structure: 1. Headline2. Sub Headline3. Presentation of the problem4. Introduction of your product as the solution5. Social Proof6. Bonuses7. Offer8. Guarantee9. Call to Action10. P.S. Creating Killer Headlines Your headline is the first opportunity gaining your customer’s interest by making … Continue reading The 10-Step Structure for Sales Pages That Sell
Gyles SewardMarch 19, 2015 Managing your PPC campaign can seem like a never ending chore – with micro-management only leading to more and more work. Unfortunately, there isn’t a bot or bit of code written that can manage your campaign for you. Instead, there is a best practice that you can follow to ensure that … Continue reading How to Structure Your PPC Campaign
Margot da CunhaMarch 13, 2015 So your boss assigns you the task of building out your company’s AdWords account. Your heart sinks to the bottom of your chest, as flashbacks from high school of sitting in math class attempting to solve problems that appear unsolvable (because you failed to study) re-surface from the back of … Continue reading 6 Steps to Building a Brilliant Paid Search Account Structure
