Google Announces A Measurement Partners Program To Strengthen Metrics by Laurie Sullivan , Staff Writer @lauriesullivan, July 10, 2018 Measurement. All marketers must face this challenge. Not only measure the impact of the message in search, display and video ads, but in a way that gives marketers confidence in the numbers. Google is committed to helping … Continue reading Google Announces A Measurement Partners Program To Strengthen Metrics
Tag Archives: strengthen
Clear the Fog – Strengthen Your Data Component
Mike Paton — March 17, 2018 Follow @mpaton — March 17, 2018 Most entrepreneurs know well the feeling of “flying blind.” It can feel like you’re running your business and making big decisions on vague sensations, feelings and emotions rather than using data that helps you make a quick, but fully informed, unbiased decision. During … Continue reading Clear the Fog – Strengthen Your Data Component
Thought Leadership PR: How to Strengthen Your Business
Wendy Marx — December 22, 2017 Follow @wendymarx — December 22, 2017 Thought leadership PR is especially necessary for the B2B business landscape. In an industry that often relies on expertise, credibility, and image, thought leadership builds a bridge of trust between B2B businesses and their buyers. Before we touch on why thought leadership is … Continue reading Thought Leadership PR: How to Strengthen Your Business
How to Use People Analytics and Recognition to Strengthen Culture
Jessica Collins — August 11, 2017 — August 11, 2017 jeonsango / Pixabay Data and analytics are the next big thing in HR, but do you really know how to implement your findings in meaningful ways? When we spoke with people analytics thought leader Lisa Donchak of the Wharton School, she explained, “Even 15-20 years … Continue reading How to Use People Analytics and Recognition to Strengthen Culture
5 Ways to Strengthen Your Online Video Strategy
Bob Hutchins — February 9, 2017 Follow @Bobhutchins— February 9, 2017 A few weeks ago on the BuzzPlant Blog we laid out our four resolutions for creating better video content in 2017. We committed to: Enhancing conversations (a major tenet of Finally Human). Measuring for attention. Meeting our audience on mobile. Not assuming audiences, but … Continue reading 5 Ways to Strengthen Your Online Video Strategy
Social And Mobile Strengthen Consumer Connections With Brands
by Jack Loechner, Staff Writer @mp_research, November 22, 2016 According to the 2016 State of Customer Journey Marketing, presented by Guy Marion, Ph.D. CMO & Growth, Autopilot, social media and mobile devices have strengthened consumers’ ability to connect 1:1 with brands at any time, from anywhere. 88% of high performing marketers get results by investing in customer … Continue reading Social And Mobile Strengthen Consumer Connections With Brands
How user-generated content and customer feedback can strengthen your value proposition
Contributor Jim Williams says it’s time to really listen to your customers’ words and understand the experience they expect you to deliver. Jim Williams on November 16, 2016 Ever since my team attended Content Marketing World this fall, I’ve been thinking about the benefits of user-generated content (UGC). It was a hot topic during … Continue reading How user-generated content and customer feedback can strengthen your value proposition
Strengthen Weak Areas to Experience More Victories
August 3, 2016 Observation along with good and bad personal experiences shed light on what not to do as well as what to implement in our own style. Self-pity is a huge waste of time. Learn from every experience. They each have something to teach whether not to repeat the same or to continue doing … Continue reading Strengthen Weak Areas to Experience More Victories
Strengthen Your Hiring by Recruiting for Potential, Not Direct Work Experience
by Sunil Bagai May 26, 2016 Follow @ZenithtalentMay 26, 2016 Obsessing over candidates’ direct work experience instead of their potential could be sabotaging your recruitment efforts. We’ve entered an era where more professionals are changing their career paths, and where the young generation makes up the majority of the labor force. Do Millennials have much … Continue reading Strengthen Your Hiring by Recruiting for Potential, Not Direct Work Experience
How To Use Influencer Marketing To Strengthen Your Social Media Presence
by Michael Georgiou July 8th, 2015 Influence marketing isn’t a difficult concept to wrap your head around. It isn’t so different from word-of-mouth marketing, the most trusted way for a would-be customer to learn about your product – a friend tells a friend, who, in turn tells two friends and they tell two friends … Continue reading How To Use Influencer Marketing To Strengthen Your Social Media Presence