by Sunil Bagai May 26, 2016 Follow @ZenithtalentMay 26, 2016 Obsessing over candidates’ direct work experience instead of their potential could be sabotaging your recruitment efforts. We’ve entered an era where more professionals are changing their career paths, and where the young generation makes up the majority of the labor force. Do Millennials have much … Continue reading Strengthen Your Hiring by Recruiting for Potential, Not Direct Work Experience
by Michael Georgiou July 8th, 2015 Influence marketing isn’t a difficult concept to wrap your head around. It isn’t so different from word-of-mouth marketing, the most trusted way for a would-be customer to learn about your product – a friend tells a friend, who, in turn tells two friends and they tell two friends … Continue reading How To Use Influencer Marketing To Strengthen Your Social Media Presence
If you think about the process of selling it’s easy to understand why most experts say it’s all about relationships. Clearly successful sales people are good at developing rapport and trust. While a good salesman has to learn how to overcome the objections that prevent the buyer from purchasing their product, when it gets right … Continue reading Use Sales Jokes To Build And Strengthen Sales Relationships
Email marketing has gotten harder, there’s no question about that. Yes, I agree that your audience is being bombarded with ads day and night and that makes it much more difficult to cut through the clutter. However, you just need to give them an even bigger reason to click on your email. The responsibility is … Continue reading Is Email Marketing Dead?
