by Rebecca Lee White July 11, 2016 Follow @rleewhiteJuly 11, 2016 Improving your Facebook content strategy doesn’t have to be rocket science. There’s plenty of low-hanging fruit that can easily improve the effectiveness of your Facebook posts. The trick is to isolate the easy-to-adapt tactics that impact engagement with your brand’s posts. How to identify … Continue reading Facebook Content Strategy: Finding the Best Marketing Tactics
Looking to automate aspects of your PPC campaigns? Columnist Jeff Baum discusses how to define your automation requirements and choose the right kind of technology. Jeff Baum on July 11, 2016 Both technology and automation play a huge role in the digital marketing space. Paid search and social functionality is more complex than ever, the … Continue reading Using automation to execute PPC strategy
by Jennifer Harmel July 10, 2016July 10, 2016 I love my job. When people ask me what I do for a living and I reply with “consulting” there’s always that glazed-over look in their eye. Some nod and pretend they know what I mean. Others are curious enough to ask questions such as “consulting for … Continue reading 4 Roles of a Demand Generation Strategy Consultant
by Gerardo A. Dada July 9, 2016 Follow @gerardodadaJuly 9, 2016 RadioShack lost its focus and pursued a path where they had no significant advantage in a highly competitive field. In other words, RadioShack’s strategy was the wrong one. The company fell into the “Large Market” trap. The same trap many entrepreneurs fall into. We … Continue reading RadioShack Strategy: A Lesson for Business Leaders
by Helen Nesterenko July 7, 2016 Follow @HNesterenkoJuly 7, 2016 Still not sure whether your business should be out there blogging? Check out this list of blogging stats we curated for you. Blogging & Lead Generation 1. Businesses using blogs are known to generate 67% more leads. (Source) 2. Firms that lack online lead generation … Continue reading 77 Blogging Stats to Improve Your Blogging Strategy
by Brooke B. Sellas July 6, 2016 Follow @madSMscientistJuly 6, 2016 A Facebook engagement strategy has been an important aspect of what our clients look for on the behemoth platform — awareness, connection and the whole “Think Conversation” mantra we live by here at B Squared. But with Facebook’s newest algorithm update, is engagement on … Continue reading Is A Facebook Engagement Strategy Worth Having Now?
by Aaron Gray July 6, 2016July 6, 2016 Email is a thriving force in the world and has become a popular choice for many marketing avenues because of its flexibility, familiarity, and universality. With the increase in smartphone technology and other advancements, email usage has expanded greatly over the years. For businesses, email marketing is … Continue reading 4 Things To Remember When Creating Your Email Marketing Strategy
by Joe Tawfik July 5, 2016 Follow @joetawfikJuly 5, 2016 What is Strategy & Why is it Important? The definition of strategy is multifaceted. Its broadest meaning is to provide a game plan for how the organisation will achieve its stated goals. This game plan is typically focused on achieving commercial and/or positioning success in … Continue reading Strategy Development Best Practices
by Brent Pohlman July 1, 2016 Follow @brentpohlmanJuly 1, 2016 Today, now more than ever, people are inundated with all kinds of information from audio, television, etc. We have reached a time when there is literally more information than we can possibly consume. Smartphones are contributing to this. Think about it for a second, do … Continue reading Competing for Time – Management Strategy
by Sandra Hess July 1, 2016July 1, 2016 In today’s data-driven world,you can track everything from flight risks to staff smiles but, according to Workforce, unless that information is actionable and informative, “big data is just a fancy phrase for another report that no-one is going to use.” And when it comes to the talent … Continue reading (Data) Size Matters: Using Small Data to Develop Your Talent Strategy
