by Laurie Sullivan, Staff Writer @lauriesullivan, August 1, 2016, 12:54 PM It seems shocking, but 48% of companies and 46% of agencies participating in a study from Econsultancy, in partnership with Adobe Marketing Cloud released Friday, still don’t have a mobile advertising and marketing strategy. Some 32% of companies and 43% of agencies say they have … Continue reading Nearly Half Of Brands, Agencies Still Don’t Have A Mobile Strategy
by Mehroz Khan August 1, 2016August 1, 2016 With over 500 million active users per month, and more than 20 billion photos and videos shared, Instagram has become the emerging social media tool in the marketing world. Recently Instagram got a makeover, and changed its logo. But did you know, along with the logo changes, … Continue reading How to Create a Mind-Blowing Instagram Video Strategy
by Laurie Sullivan @lauriesullivan, July 28, 2016 Facebook is preparing to enter the search advertising business supported by the company’s more than 2 billion daily searches. During the company’s second-quarter earnings call with analysts and investors, CEO Mark Zuckerberg called out three stages of the strategy. While Phase One focused on building out Knowledge Graph … Continue reading Facebook’s Three-Stage Search Advertising Strategy Underway
TrackMaven shows which industries perform best on Twitter, Instagram, Linkedin and Facebook–among other things. Tamar Weinberg on July 27, 2016 TrackMaven has released its Social Media Marketing Strategy report, which analyzed social media content across 40,000 companies across 130 major industries across Facebook, Twitter, Instagram and LinkedIn. From their data, they saw how each … Continue reading TrackMaven Report: What your content says about your social media marketing strategy
Sure, you’re creating great content, but are you connecting your leads to sales? Columnist Quinn Whissen explains why attributing leads to revenue is essential for your content promotion strategy. Quinn Whissen on July 25, 2016 at 10:30 am Whoever told you content marketing is about creating great content… well, they lied to you. Kind of. … Continue reading The missing link in your content promotion strategy
by Larry Angeli July 23, 2016July 23, 2016 How authenticity breaks through the marketing noise Marketers often ask me what causes referral marketing to be successful and more specifically what motivates a Customer to refer a product. The most obvious answer is satisfaction with the product or service purchased. Without that, you can’t expect someone … Continue reading 3 Ways to Incorporate Brand Authenticity into Your Referral Marketing Strategy
By Stephen Moyers July 21st, 2016 It’s no longer a question of whether users prefer video content to other forms of content, especially on mobile sites. Users enjoy short-form content that is easily digestible more than any other content, regardless of the device they use to access the content. Video makes up a large percentage … Continue reading Setting Up Your Video Content Strategy
by Matthew Harris July 15, 2016 Follow @AddisonWhitneyJuly 15, 2016 “Strategically, Coke and Coke Zero Sugar are ham and egg. It’s absolute dovetailing. I always use the analogy of tea: We either have it with our without sugar. It’s Coke, with or without sugar,” This quote, from Coca-Cola Great Britain marketing director Bobby Brittain in … Continue reading How to Build Your Brand Portfolio Using a Flagship Brand Strategy
by Dev Tandon July 14, 2016 Follow @thekinigroupJuly 14, 2016 Pricing plays a huge part in profit growth. After all, once you get your customers to pay more, you have more left over in your pocket. If only it were that simple. Pricing strategy has gotten so complicated that enterprise-level businesses have hundreds of professionals … Continue reading 7 Fundamental Rules of a Profitable Pricing Strategy
by Michael Papay July 12, 2016 Follow @Papay3July 12, 2016 Thanks to social media and new technology, most interactions between brands and potential customers now take place in real-time. Internally, however, interactions with employees are still typically conducted slowly via annual performance reviews or employee surveys. Even organizations that really care about personal development typically … Continue reading The Importance of Developing a People Strategy that Supports Your Business Strategy [Infographic]
