by Paul Furiga Follow @paulfurigaSeptember 16, 2016 When HubSpot published its first State of Inbound report eight years ago, the future of video content seemed a bit out of focus — promising, colorful but not quite clear. Today, video is no longer a future consideration, it’s the dominant social medium of the present, a fact … Continue reading Facebook, Snapchat & YouTube: Where Should You Focus Your Video Strategy?
Columnist Rachel Lindteigen discusses the ins and outs of performing a content audit and how to use the data you uncover to make shifts in your strategy. Rachel Lindteigen on September 16, 2016 Last month, I wrote about the importance of running a content audit and how to do it. I want to dig into … Continue reading Content Audit 102: leveraging data and adjusting strategy
SAP’s Maggie Chan Jones shares how her team uses analytics to manage events, modify campaigns and inform the brand’s marketing strategy. Amy Gesenhues on September 16, 2016 As SAP’s chief marketing officer, Maggie Chan Jones manages the brand’s global advertising and branding efforts, global sponsorship, audience marketing, and field marketing for each region and … Continue reading A CMO’s View: How data & analytics help shape SAP’s marketing message & strategy
By Victoria Klochkova September 14th, 2016 These days, one doesn’t have to prove that guest posting is useful. However, today’s guest posting isn’t what it used to be – you cannot use the same strategies that were in vogue several years ago, unless you want problems with Google. The question is: what are you supposed to … Continue reading 5 Easy Steps To Build A Guest Posting Strategy That Rocks
by Lacy Boggs Follow @blogspiration42September 12, 2016 Last week, I saw an open letter published on Huffington Post from a website I used to write for addressed to Facebook. Facebook had, without warning or announcement, completely shut down their business page. And this company’s entire business model is predicated on driving traffic from Facebook (and … Continue reading Is Your Blog Promotion Strategy Stuck in the Dark Ages?
Live chat is a powerful sales tool, so don’t confine it to only your web page. Columnist Tamar Weinberg explains how to make it a part of your multi-channel marketing strategy . Tamar Weinberg on September 12, 2016 Giving your site visitors the option to chat with a sales representative is a key driver in … Continue reading Why sales chat needs to be part of your multi-channel strategy
by Paul EstcottSeptember 9, 2016 Video animation is becoming an increasingly popular way of promoting businesses online. A well-made animated video can be much more effective than written texts or pictures since it uses all other media to deliver its message. The Benefits of Using Animated Videos 1. Everyone Loves a Good Animated Short YouTube … Continue reading Using Animation to Enhance Your Business Strategy
There are many great software options for automating local search tasks, but columnist Andrew Beckman argues that a human-managed approach may still be necessary to see results. Andrew Beckman on September 7, 2016 Over the past five-plus years, the digital marketing world has seen an influx of Local Search SaaS (Software-as-a-Service) platforms emerge with different … Continue reading Local SEO in 2017 and beyond: managed strategy vs. automation
By Troy Evans September 7th, 2016 When was the last time you reviewed an AdWords Auction Insights report? When you did, was it anything more than a simple export to check who else is on the radar bidding on the same terms as you? If you’re an executive, are you fully aware of the potential … Continue reading How To Use AdWords Auction Insights in Your Marketing Strategy
by Lauren SimkinsSeptember 5, 2016 Any successful company would agree that its top priority is to drive revenue. Unfortunately, as simple as this sounds, many business owners and marketers can find this difficult, overcomplicate the process and thus fail to reach their bottom line goals. Putting measureable objectives and a solid strategy in place is … Continue reading What Is a Revenue Strategy?
