Tag Archives: Strategy

8 Smart Ways to Leverage Visual Content in Your Ecommerce Marketing Strategy

by Andy Beohar Follow @sevenatomsbuzzAugust 26, 2016 For eCommerce marketers, there are plenty of avenues through which to reach and engage a larger customer base—but many of these come with a hefty price tag. Leveraging content as part of your eCommerce marketing strategy can boost your exposure and increase conversions, while protecting your budget and … Continue reading 8 Smart Ways to Leverage Visual Content in Your Ecommerce Marketing Strategy →

Integrate lifetime value to benefit a customer-led SEO strategy

Columnist Chris Liversidge explains why fixing your analytics gaps and taking lifetime customer value into account can lead to better results in your organic search initiatives. Chris Liversidge on August 24, 2016    I recently attended Edinburgh’s Turing Festival. (It’s a fantastic tech conference, and of course, Edinburgh is a fantastic city; you should go!) … Continue reading Integrate lifetime value to benefit a customer-led SEO strategy →

Social Media Success: 10 Things Marketers Can Learn from Netflix’s Social Strategy

August 4, 2016 Social media (along with the entire digital environment) is constantly changing. Internet users are becoming increasingly fickle and the battle for their attention is becoming fiercer by the minute. Keep up or get out. How can you make social media work for your business? By building a strong online presence and offering … Continue reading Social Media Success: 10 Things Marketers Can Learn from Netflix’s Social Strategy →