How should brands with multiple brick-and-mortar locations structure their web properties? Columnist Andrew Beckman weighs in. Andrew Beckman on October 5, 2016 Photo credit: Clark Street Mercantile Enterprise brands with a major brick-and-mortar presence have a unique challenge in digital marketing: connecting with consumers online, with the intent of ultimately encouraging them to visit … Continue reading Multi-location local SEO strategy: domain structure
Make no mistake, account-based marketing is ideal for targeting prospects. But contributor Thomas Koletas explains why you should also be using it for retaining and upselling your existing customers. Thomas Koletas on October 4, 2016 Account-based marketing is the new black for B2B marketers, who are leveraging the strategy at nearly every stage of … Continue reading Don’t overlook your current customers with your ABM strategy
by David SpireOctober 4, 2016 You’ve likely heard the statistic thrown around a bit – and that’s that 50% of small businesses fail in the first 5 years. As a start-up, you never want to become the failing end of that statistic, but what can you do to set yourself up for success? Part of … Continue reading How-To: Start-up IT Strategy Blueprint
by Marisa Smith Follow @WholeBrainPrezSeptember 30, 2016 You want a strong start to 2017. Awesome! But if you want to see greater marketing results next year, you’ll need to use the remaining time in 2016 to set the stage for January 1st. The best way to start the year off right is to gather your … Continue reading 9 Tips for Developing Your 2017 Sales and Marketing Strategy
by David WitherSeptember 23, 2016 Content marketing is one of the most powerful tools out of the marketing toolkit. According to the Content Marketing Institute, more than 70% of businesses are creating more content than a year previously. And trust me, they aren’t crazy in doing so! CMI also commented that 77% of overall B2C … Continue reading 5 Ways To Build an Effective Content Marketing Strategy For Your B2C Startup
by Phil Morettini Follow @TechnologyGuySeptember 20, 2016 Almost every company goes through it, except for the fortunate few. Some people have gone through it multiple times. While never easy, raising money for a second or third company (assuming success the first time!) is a picnic, compared to the first time. Let’s look at what I … Continue reading Startup Fundraising Strategy
by Samantha RiveroSeptember 19, 2016 Video is a tool that is fantastic for increasing conversions and capturing the attention of your audience in the overly-saturated world we know as inbound marketing. You may already know this and be on board with creating awesome and professional video for your marketing efforts. But where do you start? … Continue reading 3 B2B Video Ideas for Your Inbound Strategy
by Dr. Dirk FranssensSeptember 19, 2016 Everyone has heard a horror story about a website redesign. But there are still times when they are necessary or beneficial. Deciding when is the right time is one important aspect of doing a redesign well. The other aspect lies in the process itself. We can dramatically improve the … Continue reading Don’t Mess Up Your Website Redesign: An Evidence-Based Strategy
by Sora WondraSeptember 19, 2016 Know thy users. Then, segment them. Customer segmentation strategies are key for relevant and effective mobile marketing. Sending campaigns to smaller, thoughtfully constructed segments (vs. non-targeted blasts) can increase conversion by 200%. Taking time to build, review, or revise segments can help you focus your messaging and your audience. Clarity … Continue reading The Secrets of Customer Segmentation Strategy
by Jason Obenhaus Follow @JObenthehausSeptember 18, 2016 The leaves will soon change colors, pumpkin flavored everything will fill the grocery store aisles, and consumers will start thinking about the holidays. With summer almost behind us, it’s important to take inventory of how your digital marketing is stacking up this year to ensure you have a … Continue reading 4 Tips for Your Online Marketing Strategy This Fall
