by Lee Frederiksen Follow @hingemarketingOctober 14, 2016 Every business needs a website. But not all websites are created equal. Many are designed and developed without a thorough understanding of the way people use websites to make buying decisions. In fact, the way your site is built can have a powerful impact on your business — … Continue reading B2B Website Strategy: Best Practices for User Experience
Shoe Carnival-SIM Partners case study shows how a mobile wallet can complement and even substitute for app downloads. Greg Sterling on October 14, 2016 Most retailers are gearing up for holiday sales, and that means many will be seeking to drive mobile app downloads. Most of them will fail. Among the top 25 US … Continue reading With holiday 2016 approaching, retailers need a mobile wallet strategy ASAP
by Daniel WoodsOctober 13, 2016 Since the original beta version of Google, backlinks have been the main ranking factor for all websites in their search engine results index. Having a game plan for building backlinks for your company is essential to ensure you’re not missing any opportunities to drive traffic to your website. Your Website … Continue reading How to Build a Successful Link Building Strategy
by Laura Donovan Follow @thewordproOctober 13, 2016 Think LinkedIn is just to market business-to-business or to search for a new career opportunity? Think again, LinkedIn has some pretty terrific marketing potential for just about any business, B2B or B2C. 90% of LinkedIn Users make household decisions. 41% of users in the United States earn $ … Continue reading Why Businesses Must Add LinkedIn to Their Marketing Strategy
by Patrick Whatman Follow @mrwhatmanOctober 12, 2016 Every smart brand knows the value of analyzing competitors. To really nail your own business strategy, it pays to have a sharp eye on your neighbors’. You can study their social media strategy, how they work with influencers, and their broader PR approach. Or you can get super … Continue reading Competitive Monitoring: How to Build a Strategy in 4 Steps
by Warren Knight Follow @warrenknightOctober 10, 2016 Are you 1 of the 25% of startups that do not have a strategy in place to help them grow online? When I started my first business in 1994, I had no idea about the importance of having a startup business strategy. In the last 10 years, I … Continue reading 7 Step Startup Business Strategy
by Laura MacPhersonOctober 7, 2016 How’s your online marketing performing? Are you getting the results you want? Are the people clicking on your ads or your email CTAs taking action when they land on your site? Bottom line, are you getting the phone calls or form fills you need? If not, landing pages may be … Continue reading Landing Pages are the Missing Link in Your Online Marketing Strategy
by Jonathan RangerOctober 7, 2016 One of the perks of my job is the ability to ask “why” like an energetic preschooler. For me, nothing evokes this question with more enthusiasm than participating in digital experience personalization discussions with Evergage staff and customers. For example, “We are we going to change this hero image when … Continue reading 5 Questions to Ask Yourself Before Defining Your Personalization Strategy
by Laurie Sullivan, Staff Writer @lauriesullivan, October 7, 2016 Consumers will give brands — even those they love — limited attention, yet the amount of content and the demand for attention from brands continues to rise. The average number of images and video that brands created and posted in the past 12 months in free … Continue reading Intel IQ Shares Its Content Strategy
by Annaliese Henwood Follow @MktgInnovatorOctober 6, 2016 Perhaps one of the most essential, most fundamental elements any blogger needs is a strategy. This isn’t a simple document you can rush through either. It’s an in-depth guide for all your future actions. It is not something you can ignore or go without if you want to … Continue reading How to Cause Your Blog to Fail: No Strategy in Place
