Marko Saric — April 29, 2017 Follow @MarkoSaric— April 29, 2017 The New York Times shut down some of their blogs. The reason was that they “got very, very little traffic, and they required an enormous amount of resources, because a blog is an animal that is always famished.” The visitors “expected us to be … Continue reading Blogging Strategy That Works: Reduce, Reuse, Recycle Content To Attract A New Audience
Danny Wong — April 25, 2017 Follow @dannywong1190— April 25, 2017 By the year 2020, it is estimated that over 70% of the U.S. workforce will be mobile, or a total of over 105 million workers. At the same time, a recent study by Deloitte on global human capital trends found only 6% of leaders … Continue reading How To Optimize Your Workforce Management Strategy For Mobile Employees
Joei Chan — April 24, 2017 Follow @joeei— April 24, 2017 When I’m not happy with a brand, I don’t hesitate to complain on social media, and when I don’t get a response, I don’t hesitate to switch to their competitor. Sounds a bit extreme? Unfortunately, I’m not the only crazy one. Companies who ignore … Continue reading 3 Keys to a Killer Social Media Customer Support Strategy
Lee Frederiksen — April 21, 2017 Follow @hingemarketing— April 21, 2017 Why does your employer brand matter? The answer is clear. Professional services firms that can attract and retain the right talent have a major strategic advantage. Since your people’s expertise and time is your “product,” your firm’s success depends on your ability to put … Continue reading Employer Branding Strategy for Professional Services Firms
How does your merchandising strategy affect SEO? Columnist Stephanie LeVonne describes the various challenges that can arise if you overlook the importance of communicating your merchandising strategy with your SEO team. Stephanie LeVonne on April 19, 2017 When optimizing an e-commerce website for SEO performance, you’ll often notice that the product being sold … Continue reading 5 ways your merchandising strategy is affecting SEO performance
Columnist Janet Driscoll Miller discusses some of the top challenges SEOs are facing today and outlines why an SEO strategy has to be a living document that changes based on search trends and algorithm updates. Janet Driscoll Miller on April 17, 2017 Like any marketing channel, SEO is an investment. Whether you’re using in-house … Continue reading Your flexible SEO strategy: Creation, execution and measurement in an ever-changing environment
Strategy, Not Execution, Optimizes Content Marketing by Jess Nelson, April 13, 2017 Over-taxed creative resources are a challenge to any content-based communications program. Developing content takes time and, if done incorrectly, can easily eat up marketing budgets while still proving ineffective. Only a third of 2,562 B2B marketers polled by the Content Marketing Institute rated … Continue reading Strategy, Not Execution, Optimizes Content Marketing
You can’t craft a winning content strategy without a solid foundation. Columnist Rebecca Lieb lays out four foundational elements you need to put into place before creating your content strategy. Rebecca Lieb on April 11, 2017 As we’re (hopefully) all aware by now, content strategy is the foundation of content marketing. But content strategy requires … Continue reading No content strategy is an island
Rachel Clapp Miller — March 29, 2017 Follow @ContentRachel— March 29, 2017 Are long sales cycles crushing your sales team? Is the cost of every sale going up while your team takes longer and longer to close deals? Are you failing to grow the number of prospects you’re working with? Dominating the sales cycle isn’t … Continue reading 5 Sales Strategy Examples That Produce Real Results
John McTigue — March 25, 2017 Follow @jmctigue— March 25, 2017 It’s safe to say that most marketers still rely heavily on email marketing to reach and engage our prospects and customers. According to Campaign Monitor, email marketing delivers a whopping 3,800 percent ROI and $ 38 for every $ 1 spent. The question is, … Continue reading Is it Time to Assess Your Email Marketing Strategy?
