Sahail Ashraf — May 25, 2017 Follow @Talcontent— May 25, 2017 Instagram is officially taking over the world. Okay, maybe it’s not, but it has now become a bit of a tradition to look to Instagram for all that is cool and hip in online social media marketing. And the brand itself is leading the … Continue reading Is Your Content Strategy Ready For The #Summer On Instagram?
Robert Katai — May 25, 2017 — May 25, 2017 When it comes to marketing, trends change as often as days pass, and marketers should be able to adapt to them if they want their businesses to shine. And when it comes to social media marketing, things are no different. I’m not saying that I’ll … Continue reading How to Use Instagram’s Features in Your Marketing Strategy
Spencer X. Smith — May 23, 2017 Follow @spencerXsays— May 23, 2017 In the early 2000s, I was the drummer for a small rock band. I also booked the shows. I realized early on that success as a rock band — just like anything else — was more about networking and less about talent. Band … Continue reading Here’s the One Social Media Strategy That Works on Any Platform
Salma Jafri — May 19, 2017 Follow @salmajafri— May 19, 2017 Why are you making videos? What do you hope to achieve from these videos? I know it sounds cliched but when you start with why you’re doing something, it’ll be easier to do and to stick with it because you’ll have a goal in … Continue reading 5 Steps to an Effective Video Content Strategy
Want to build an SEO strategy that can withstand algorithm updates, growing competitors and industry fluctuations? Columnist Jeremy Knauff explains how to do this by rethinking your approach. Jeremy Knauff on May 16, 2017 Do you want an SEO strategy that goes beyond incremental growth? One that is defensible by being inherently more difficult … Continue reading How to build an SEO strategy to dominate your market
Kevin Goldberg — May 15, 2017 Follow @Kevin_Goldberg— May 15, 2017 As marketers, and especially digital marketers, we understand conversion rates and landing page optimization to increase our company’s bottom line and user count. However, are we accurately analyzing our digital experience monitoring (DEM) strategy? If you’re unfamiliar with the term or concept of digital … Continue reading Why Every Marketer Should Implement a Digital Experience Monitoring Strategy
Jeremy Durant — May 12, 2017 Follow @BopDesignSD— May 12, 2017 Regardless of the industry you operate in, when it comes to the B2B world, a professional website is the crux of a successful marketing strategy. A B2B website is the landing spot for digital ads, email campaigns, social media advertising, direct mailers, and everyday … Continue reading 6 Statistics to Guide Your B2B Web Design Strategy
Lisa Masiello — May 10, 2017 Follow @LisaMasiello— May 10, 2017 M&A Strategic Planning: Picking the Right Growth Strategy for Your Business The topic of mergers and acquisitions in the IT industry is dominating conversations at vendor conferences, channel partner events, industry association meetings, and in online trade publications. It shows no indications of slowing … Continue reading M&A Strategic Planning: Picking the Right Growth Strategy for Your Business
Amanda Oliver — May 3, 2017 — May 3, 2017 With holiday shoppers continuing to purchase gifts earlier and earlier every year, if you’re an e-commerce brand, you must start planning your holiday advertising spend months in advance. In a survey we conducted last year, almost a quarter of brands told us that they begin … Continue reading The 4-Step Strategy To Ensure Your Best ROAS This 2017 Holiday Season
Shoshi Weinstein — May 2, 2017 — May 2, 2017 Introduction Your company’s marketing team has done a great job bringing in new leads to your CRM, and now it’s your turn to make some sense out of an overwhelmingly long list of new contacts. Depending on the landing page a given new prospect filled … Continue reading 4 Steps to Taking Your Data Enrichment Strategy to the Next level
