John Hodge — August 18, 2017 Follow @johnahodge — August 18, 2017 Working with clients in digital marketing can be a great experience. It’s magnificent to watch an organization’s restricted marketing strategy blossom into a thoughtful and strong lead generation powerhouse. Seeing their digital presence get its feet on the ground and start running forward … Continue reading It’s Time to Grow Up and Establish a Powerful Executive Strategy
Columnist Christi Olson digs into how remarketing can be used create, shape and target the most important online audience in the world: yours. Christi Olson on August 17, 2017 We all know that remarketing is a powerful tool for connecting (and reconnecting) with online audiences — especially those customers that come close to converting, … Continue reading Developing YOUR audience targeting strategy
Tara Turner — August 16, 2017 — August 16, 2017 cuncon / Pixabay You probably already know that Facebook advertising is a great way to target your ideal consumer on one of the largest social media platforms in the world. If you’re currently running Facebook advertising, what are some things you can do to improve … Continue reading 5 Tips to Spice Up Your Facebook Ads Strategy
Content marketing strategies are great for delivering information but often fail at really connecting with the reader. Columnist Jen Schrauben makes the case for incorporating friendlier, more authentic content into your overall strategy. Jen Schrauben on August 11, 2017 It’s no secret that a well thought out content marketing strategy can boost a brand’s … Continue reading Personable is profitable: A case to rethink your content marketing strategy
James Glover — August 7, 2017 Follow @coherentpath — August 7, 2017 Maialisa / Pixabay Whether you go to a store with a mission and a certain product in mind or you’re enjoying a relaxing day of shopping, browsing through the racks hoping to snag your next impulse buy, there’s nothing worse than an overbearing … Continue reading Be the Personal Shopper (Not the Annoying Salesperson) of Your Email Strategy
Arik Hanson — August 7, 2017 — August 7, 2017 For years, I’ve listened to experts and thought leaders tell me PR and digital marketing is all about strategy. And yes, sound strategic thinking is important. But I’m here today to tell you that in my experience execution eats strategy for breakfast. jill111 / Pixabay … Continue reading Why Execution Eats Strategy For Breakfast
Katie Sweet — August 6, 2017 Follow @misskatiehrdy — August 6, 2017 WikiImages / Pixabay When it comes down to it, your personalization strategy will only be as successful as the effort you apply. While it is certainly possible to see impressive results without a real strategy in place – simply by implementing campaigns here … Continue reading How to Conduct Initial Research for Your Personalization Strategy
Carlo Pacis — August 2, 2017 — August 2, 2017 In the morning of June 27, 2017, Facebook hit the 2 billion user milestone. 2 billion. To put this into perspective, if Facebook were a continent, it would be the second-largest in the world behind only Asia. This massive population is made up of every … Continue reading Everything You Need to Create a Winning Facebook Marketing Strategy
Carol Stephen — August 1, 2017 Follow @Carol_Stephen — August 1, 2017 Gratitude Strategy: How to Develop One and Why You Need One Gratitude Strategy The Law of Attraction fascinates me. When I first heard about it, it sounded so, well, dumb for lack of a better word. How could gratitude change anything? How could … Continue reading Gratitude Strategy: How to Develop One and Why You Need One
Mark Miller — August 1, 2017 Follow @MMtwopointfive — August 1, 2017 SEO is a challenging hurdle to master for any business. But if your digital team stays updated with Google’s ranking updates and changes in user behavior, you’ll see ranking improvements for your company’s site. That means more relevant traffic, and more potential customers … Continue reading Get Vocal About SEO: How to Adapt Voice Search into Your Keyword Strategy
