Margot da Cunha — August 16, 2018 — August 16, 2018 I can say with 100% confidence that Instagram is winning for favorite social platform among the humans I know. But why do people love Instagram so much? The most common response I hear when asking my friends, family, and acquaintances this question is, “The … Continue reading Instagram Marketing Strategy 101
Hollie Geitner — August 15, 2018 — August 15, 2018 As technology continues to improve at a rapid pace, social media becomes increasingly etched into our everyday lives. As a business, you should acknowledge social media – if not, you’re going to be left in the dust. Strategizing how to attract and then keep your … Continue reading Where Should You Focus Your Video Strategy in 2018?
By Evelyn Timson August 15th, 2018 Uploading all your video content straight to YouTube away can be a tempting strategy. It is, after all, simple to do and in theory puts your content in a position to begin attracting views immediately. Unfortunately, the reality of our content saturated online world requires a far more strategic and … Continue reading Video Strategy: Tease, Launch, Sustain
Bill Fasig — August 14, 2018 — August 14, 2018 rawpixel / Pixabay Every week we see the constant activity of growth and consolidation in the market generated by a continual stream of M&A announcements – some big, some small, but seemingly never-ending. In this context, we are often asked for our thoughts and to … Continue reading M&A and the Challenges of a “New” Brand Strategy
Dave Sutton — August 13, 2018 — August 13, 2018 Few companies have as solid a reputation for supplier relationship management as Toyota does. The world’s biggest automaker has developed long-term, profitable and collaborative partnerships with its key suppliers over a period of several decades. In good times and bad, Toyota and its suppliers have … Continue reading Remarkable Supplier Relationships are Built on Story, Strategy and Systems
Nicole Blanckenberg — August 11, 2018 Follow @https://twitter.com/NicoleBlancken — August 11, 2018 Paid and organic search work together like peanut butter and jelly: on their own they are okay, but together they make magic! When it comes to PPC vs. SEO, there is only one strategy winner: integrating both. The key to any optimization strategy … Continue reading Seamless Organic and Paid Search Integration Strategy
Emily Sidley — August 10, 2018 Follow @EmilySidleyPR— August 10, 2018 As fall approaches, many businesses are starting to look ahead and plan their marketing strategy for 2019. What marketing initiatives will you use in during the coming year? How to Measure Marketing Strategy Success Before you can figure out where you’re going, you need … Continue reading How to Plan an Effective Marketing Strategy: Start With a Review
Gary Harpst — August 9, 2018 — August 9, 2018 For most organizations executing strategy is one of the biggest problems in business. Recent research on What Employees Say Drives Engagement and Performance found that employees rated Execution Management as the third hardest business practice to implement. Almost every CEO can relate (with emotion) the … Continue reading Execution – The Hardest Part of Strategy
Greetje den Holder — August 3, 2018 Follow @GdenHolder — August 3, 2018 Last week, I published the ultimate guide to a perfect social media strategy. There is one issue to consider that might be added to that guide, which is social media translations. If your company is working on an international market, you have … Continue reading Why to Include Social Media Translations in Your Marketing Strategy
Jason Davis — July 31, 2018 Follow @weareelement502 — July 31, 2018 Having a solid website migration strategy is crucial when moving to a new website design. SEO and content need a seat at your new website design’s table. In the era of content publishing rising, and content consumption dropping, it’s important to think about … Continue reading Website Migration Strategy
