Tom Whatley June 30, 2021 An effective product launch strategy helps you generate awareness, build intrigue, and validate your product positioning. But it’s not a linear journey. The best product launches take into account the product lifecycle—understanding where it fits into the bigger picture, and how to transition through each phase. In this article, we’ll … Continue reading How to Build a Product Launch Strategy
Liz Papagni June 30, 2021 A few years ago, articles popped up everywhere proclaiming that blogging was dead. But then it didn’t die; it didn’t even get a little fever. In fact, a business blog is more important than ever. Companies that blog produce 67% more leads each month, so blogs are obviously one of … Continue reading Why Your Content Strategy MUST Include Blogging
Daniel Burrus June 28, 2021 The coronavirus pandemic of 2020 affected how both individuals and organizations had to operate professionally like never before. Many workers went remote, while others were unfortunately laid off for the time being. Brick-and-mortar organizations had to close their doors with no real certainty as to when “business as usual” would … Continue reading Agility is a Short-Term Strategy. Anticipation Brings Exponential Change.
Danielle Winski June 25, 2021 Learn how to incorporate engaging video content into your marketing strategy. Is video part of your marketing strategy? If not, it needs to be! Video content is an engaging and informative way to get your message out. From social media to your website, you can use video to connect with … Continue reading How to Incorporate Video Content In Your Marketing Strategy
Sahail Ashraf June 24, 2021 Organic posts on social media are still alive and kicking. There is only one problem with them. They don’t reach many people. That said, they still have a proper place in your social media marketing strategy, and are essential when combined with paid social. Paid social is advertising via social … Continue reading Organic and Paid: How to Incorporate Both in Your Social Media Strategy
Jeremy Durant June 20, 2021 A great content marketing strategy relies heavily on a B2B website as the central hub of activity. The website houses the blog, resources, guides, sales sheets, links to social media, videos, and other multimedia that are part of the content strategy. For a content marketing strategy to be effective, the … Continue reading Setting the Stage: B2B Website Design Tips to Support Your Content Strategy
Amadeusz Bathelt June 10, 2021 With the rapid growth of e-commerce over the last year, more and more companies are forced to offer their products online. The pricing strategies they use are often not suitable for e-commerce. With new channels of distribution, companies have to adopt new strategies not to fall behind. Risks of cost-plus … Continue reading Importance of Prices in e-Commerce. Cost-plus vs Value-based Strategy
Wendy Marx June 9, 2021 Are you an expert in your industry? Do you see trends no one else does? Do you have insights you want to share? Would you like to stand out and get noticed for your expertise and insights? Then you need to develop a thought leadership strategy. A thought leadership strategy … Continue reading Thought Leadership Strategy: A Key ingredient for Professionals Who Want More Success
Thomas Parkinson June 7, 2021 As marketers (and human beings) we’re constantly searching for the next new and exciting innovation to make our lives even better. The newest software, the latest trend, a better way to push things forward. But, if there’s one thing I’ve learned from How I Met Your Mother, it’s that new … Continue reading Why You Should Add Pinterest to Your Marketing Strategy
Syed Balkhi June 7, 2021 Here’s a quick question; on average, how much time do you spend on your smartphone? Believe it or not, research shows that the average person spends 3 hours and 40 minutes on their device every day. Couple this with the fact that there are close to 4 billion mobile users, … Continue reading 4 Reasons You Should Refine Your Mobile Marketing Strategy
