Maria Ganta August 5, 2021 People want to see more videos on social media these days.So marketing your brand with videos on Facebook can be a great way to get your message in front of your target audience and reach a new audience at the same time. Video content is also a great way to … Continue reading Shape Your Facebook Video Strategy [Infographic]
Jared Atchison August 4, 2021 Are you using quizzes in your marketing strategy? If you don’t, you should start today. Why? Because if using the correct type of quiz for your target audience, you can drive massive chunks of traffic and generate new leads daily. Not only are you providing a fun interaction for your … Continue reading How to Use Quizzes in Your Marketing Strategy (3 Tips)
Zad El-Makkaoui July 30, 2021 At gothamCulture, we conduct bi-weekly internal meetings dedicated to discussions about Diversity, Equity, Inclusion, and Belonging (DEIB) and how to continuously embed them in our operations, services and work. One of our ongoing initiatives is to ensure the diversity of our network of partners and suppliers and the fair opportunities … Continue reading Expand Your DEIB Strategy With Supplier Diversity
Natalie Ross July 29, 2021 Some of the most seasoned marketing executives have patted me on the head when I’ve emphasized the importance of digital brand strategy. “Let the experts in social media, etc., take care of it,” they say. “No need to mess around with new online toys and platforms that don’t concern us … Continue reading Where Strategy Begins
Damla Hasenclever July 23, 2021 Business websites are a vital component of your company’s online presence. They work when you are not working, sleeping, or on vacation. Considering that websites are living systems, they need to be easily searchable, functional, and user friendly. Whether you are trying to make your website searchable using SEO or … Continue reading A Beginners’ Guide to Creating a Successful SEO Strategy
Pete Winter July 23, 2021 The essential principles driving product-focused strategies at leading B2B SaaS companies. Product-Led Growth: A Winning Strategy As B2B SaaS companies strive to gain market share and beat competition in a tough market, many are turning to product-led growth (PLG) as a smarter, more cost-efficient way to drive acquisition, conversion, retention, … Continue reading Key Components of a Product-Led Growth Strategy
Marika Zinca July 22, 2021 Why Dedicated Monetization Platforms Play a Critical Role in Planning a Successful Email Newsletter Strategy Email is still one of the most powerful ways for publishers to communicate, despite all the new channels available today. But, one major thing has changed when it comes to advertising in your email newsletters. … Continue reading Get More Out of Your Email Newsletter Strategy with Next-Gen Monetization
Tom Whatley July 21, 2021 A solid messaging strategy ensures you grab your target audience’s attention and build interest in what you’re selling. But there’s no one-size-fits-all approach. It should be informed by your market, competitor, and user research, and optimized through feedback and testing. This will help you gauge who your audience is and … Continue reading How to Build a Messaging Strategy that Grabs Your Customer’s Attention
John Suarez July 20, 2021 So you want to use video marketing to improve your search presence? Let’s talk. If you’re reading this, you probably already have a strong SEO strategy, backed by comprehensive buyer persona profiles, sound keyword research, and a robust content strategy. You also might already have a video marketing strategy. And … Continue reading How to Make Video Marketing Work for Your SEO Strategy
Pallavi Tyagi July 16, 2021 How can a small business approach customers? In the past few seasons, we have been looking at how a small business can attract customers through Inbound Marketing. Inbound marketing is the process of building content in various formats that help to draw customers. Inbound marketing is an effective marketing strategy … Continue reading Outbound Digital Marketing Strategy For Small Businesses – Cold Outreach
