Your personalization strategies will require several adjacent capabilities beyond simple targeting logic. Apoorv Durga on September 10, 2021 at 10:26 am In part one of this three-part series, I explained different options regarding where to seat functional personalization capabilities in your overal marketing technology stack. In this follow-up, I’ll explore different platform components required for building a … Continue reading A holistic personalization technology strategy
Susan Friesen September 6, 2021 Isn’t it exciting to build a new website? Picking the colours, designing your logo, getting the home page looking just right. I totally understand why entrepreneurs get caught up in how their website looks – that’s the fun part! The trouble is how your website looks is only half the … Continue reading Using SEO To Inform Your Website Content Strategy
Daniel Burrus September 3, 2021 In a classroom at every Ivy League business school, there is a professor stressing to their Business 101 students that a business is “never too big to fail.” This has been the go-to generalization tagged to some of the most astoundingly catastrophic company failures of all time, including but not … Continue reading Rather Than Fear Disruption, Embrace It As A Viable Strategy
John Rampton September 1, 2021 “A vision without a strategy remains an illusion.” Lee Bolman While the quote above applies to almost any situation in life, I’ve found it to be most useful when it comes to money. For example, if you want to buy a new car, you will need a strategy for the … Continue reading Winning Strategy for Your Money
Andres Muñoz August 30, 2021 TikTok is quickly becoming the most popular social media platform, especially among young audiences, and it has huge potential for influencer marketing thanks to its algorithm. In this article, we will show you everything you need to know to be successful at TikTok influencer marketing. Why you should market on … Continue reading TikTok Influencer Marketing Guide: The Best Strategy
Brian Shivraj August 26, 2021 Do you see the part social media plays in your life? The use of Facebook, Instagram, Twitter, and Snapchat has become an integral part of our lives, and there is no denying it. Did you know that more than 20% of the entire world’s population have their profiles on Facebook? … Continue reading 5 Steps to Developing Your Ideal Social Media Strategy
Dave Wakeman August 25, 2021 FelixMittermeier / Pixabay During the lockdown portion of the pandemic, I spent some time going back to school to freshen up on some of my skills. I took a certificate in marketing and a course in the entrepreneurship of consulting. But the one I’m most proud of is the certificate … Continue reading 10 Ideas For a Successful Post-Pandemic Strategy
Make Relationships The Center Of Post-Pandemic B2B Marketing Strategy by Vic Vaswani , August 18, 2021 Prioritizing customer relationships within B2B marketing strategies was a powerful tool before the pandemic. Now, it’s an essential one, as COVID-19 placed a new importance on relationships between B2B brands and customers. As many businesses now enter into a … Continue reading Make Relationships The Center Of Post-Pandemic B2B Marketing Strategy
Pallavi Tyagi August 18, 2021 Social network marketing, simply put, is any marketing that takes place on social networks. Needless to say, this is a key tool in every entrepreneur’s arsenal these days. Typically, paid ads are shown to new people who do not know about your brand. So, in a sense it is a … Continue reading Approaching Your Social Network Marketing Strategy the Right Way
Colleen McKenna August 6, 2021 Sometimes no one notices except you, and sometimes the camera puts it all on display. Liza Slavin shared a video captioned “Front Door Cam is Clumsy Girl’s Worst Nightmare” that we could hardly resist sharing— with permission, of course. While I’m always about what’s next, after ten years, I still … Continue reading Focus Your LinkedIn Strategy With 10 Specific Steps
