Tom BuchheimMarch 10, 2015 Meerkat — a live streaming video app for Twitter — burst onto the scene recently. Is it a match made for sports, or another shiny social media object to chase? It’s probably premature to talk about a social media strategy for an app that just came out. Or is it? Part … Continue reading The Sports and Social Media Strategy of Meerkat
Taylor NelsonMarch 10, 2015 Remember a few years ago when critics labeled social media as a fad? Well, it turns out that they were so incredibly wrong. Today, social media marketing is one of the most important and effective ways to drive traffic, engage people online, and boost marketing strategies. For many companies, it’s the … Continue reading 8 Quick Ways To Boost Your Social Marketing Strategy
Kevin GamacheMarch 9, 2015 As brands contend with the ever-changing nature of the search landscape, the hunt for visibility is at the core of the current trends in both organic and paid search marketing. These are my picks for the top three search marketing trends that brands need to be aware of – and what … Continue reading Mapping Content to Search Marketing Strategy: 3 Trends and the Takeaways Your Brand Needs to Know
Cosette JarrettMarch 6, 2015 Social media is a fresh avenue for advertising and marketing professionals. Unlike traditional advertising and more established forms of online marketing, experts in the social field haven’t been around long enough to create solid a formula for accomplishing goals and achieving scalable ROI. That being said, the need for solid social … Continue reading 6 Game-Changing Resources for Optimizing Your Entire Social Strategy
Matthew BrogieMarch 6, 2015 If you are a reader of this blog then you know we spend a lot of time talking about how to make your field teams more efficient and effective, and how to leverage your field resources to provide insights to your business that you can’t get without ‘feet on the street’. … Continue reading Choosing the Right Strategy for Building a Merchandising Team
Margot da CunhaMarch 5, 2015 Those who know me well are aware that I am 100% insta-addicted. I’m not ashamed to admit that my boyfriend and I frequently have competitions over who can get more “likes” on their posts (because I typically win). I use the feed to post personal pictures of family, friends, and … Continue reading Instagram Steps Up Its Game with New ‘Carousel Ads’: What This Means For Your Instagram Advertising Strategy
Kendall CrammMarch 5, 2015 We speak a lot about the importance of building an online community and strategies to engage with followers. But in some ways technology has made us more anti-social, at least in the offline world. We are all glued to our phones/tablets/ and computers addicted to staying up to date on everything … Continue reading 5 Reasons You Need to Execute an Offline Community Strategy
James DebonoMarch 4, 2015 Do you have an online video marketing strategy? Answering “yes” because you uploaded a video to YouTube three years ago, or you invested in a corporate video of you in your 90s power suit, does not count. Having an online video marketing strategy means regularly producing online video content that your … Continue reading Online Video Marketing Strategy – Why Should You Have One?
Richard SmithMarch 4, 2015 The global stage has moved ahead of the traditional SEO strategies. Whether you are looking for high-end techniques to boost up your website or enhance the site owing parameters within the pre-fabricated optimization norms, this write-up will certainly sever the needful. If using a sitemap worked for you and content is … Continue reading Hooded Optimization Techniques: Revamp Your SEO Strategy With 7 Steps to Perfection
Columnist David Booth argues that if you’re not using web analytics data to drive decisions from the C-suite on down, you’re doing it wrong. David Booth on March 2, 2015 I’ll start with a bold statement: In 2015, you can no longer afford to live with a web analytics deployment that was slapped on by your … Continue reading Strategy Before Code: A Process For Valuable Analytics
