Social media is at the forefront of everyone’s mind in marketing these days. It has come along in the last few years and begun to have a huge impact on our personal lives and our businesses. Whilst most people are desperately trying to increase their social presence, they are neglecting a method that has been around for a little while longer – email marketing. The difference between email and social media is huge when it comes to audience interaction and engagement, so I thought I’d share some ideas get kickstart your email list.
It is estimated that the average ROI for email marketing is around 4,300% – that’s $ 43 return for every $ 1 spent. That is what an effective email list is capable of achieving for you.
Now this isn’t me saying that we should forget about social – not at all. This is me acknowledging that building a solid presence in the social world is a tough task and it takes a long time to do. Email lists, however, with a little help from the tips in this blog, can grow exponentially and bring in a whole new wave of business potential.
Create Incredible Content
Content creation should always be at the core of your marketing strategy and, when it comes to building an email list, it can be brilliantly effective. If you can develop content that hits your customers’ interest, your signup rate should go through the roof so that they have a way to keep tabs on your new articles, blogs and graphics.
Lead Generating Offers
White papers and ebooks are the most common tactic here. Undergoing research or collating data that answers a pressing question or expands on a trend in your industry can be a very worthwhile marketing product. They provide a large amount of information to your customers for free and, most importantly, for the relatively tiny effort of signing up to your email list.
Webinars are actually one of the best email signup generators. Even if people don’t end up tuning in to your time-specific webinar, they’ve already signed up – it’s a product that requires no action up front. It also gives you the opportunity to send them emails in the buildup to the webinar, kindly reminding your followers of the time and place, to share your existing content, products and services.
It is important to create a strong product for them to engage with though – don’t make them feel tricked into signing up to your emails. After the webinar, you can upload the video to YouTube for ‘those who couldn’t make it’ as well as take the audio from the webinar and publish it as a podcast.
These are quickly becoming a powerful method for driving a large number of email subscribers. Who doesn’t love free products? Be warned, though, as this option can initially be pricy to create an actual tool that will benefit customers and boost your brand’s reputation, so do your sales and marketing calculations to really understand if it will be profitable.
Host seminar, meetups and networking events in physical locations under your brand’s banner. Similar to the webinar method, it allows you to collect data from attendees and, even if some don’t make it, you can then email them a video or a writeup of the event to make them feel included, as well as get them onto your site.
Call To Action
It is so important to know what your goal is when writing blog posts or creating videos – any type of content, really. This is especially the case with guest posts as you’re engaging readers on someone else’s site or platform. A call to action, or CTA in marketing lingo, is a message at the end of the piece of content to ask or inspire your audience to take the next step – in this instance it would be to signup to your email list to receive more news and content.
Have clear a clear path on every page of your website to a new activity for visitors – whether that be related blog articles, your latest product page, social media links or signing up to your email list. You don’t want, at any moment, to have a customer that reads something interesting and then not know what to do next. Ensure that they are always aware of how to stay connected to you and get them signing up at their peak of interest rather than wandering to a new site or blog.