Scott BarnettAugust 9, 2015 I’ve had several discussions recently about Facebook and its effectiveness as a marketing tool for local businesses. It reminded me of this blog from Forrester Research that described strategies for local marketers now that Facebook was killing organic reach. One suggestion was to “add social relationship tools to your own site.” … Continue reading The Most Effective Hyperlocal Marketing Strategy
Mike ParryAugust 8, 2015 Creating a strategy for email marketing will keep you in the race for customers. Continuity is key – both in terms of implementation and in identifying and reacting to change. Outlook (Hotmail), Gmail, Yahoo, et al have been employing user interaction (or lack thereof) to determine whether emails are delivered in … Continue reading Email Strategy – Getting The Basics In Place
Vincent NgAugust 5, 2015 Before you continue reading this article, make sure you head to part 1 of How to Develop a Winning Pinterest Strategy and check out the infographic with all 11 tips at the bottom of this page! 6) Find Your Go-To Pinners Once you have an idea of the type of content … Continue reading How To Develop A Winning Pinterest Strategy From Scratch (Part 2)
Building a content strategy isn’t effective when you cut corners. Columnist Rebecca Lieb delves into some popular shortcuts — and explains why they aren’t really shortcuts at all. Rebecca Lieb on August 4, 2015 According to my research, corroborated by other studies, while virtually every company is now practicing content marketing, a full 70 percent … Continue reading The 5 Content Strategy Shortcuts That Aren’t Shortcuts At All
Warren KnightAugust 3, 2015 After working with 100’s of SME’s over the last 8 years, one thing I have learnt is the importance of generating leads online, especially through the use of social media. I have just released a six step social media lead generation strategy download that is complimentary, to help you with your … Continue reading 6 Step Social Media Lead Generation Strategy
Bradford BlevinsJuly 30, 2015 Many organizations know when they are in need of change. Things that once worked don’t seem work any longer across the organization. Small issues in one area or function or department now seem systemic. Behaviors and attitudes about work, and with work, are changing. Austerity, ambiguity and productivity issues may be … Continue reading Change Begins Where Strategy, Culture And Leadership Connect
By Sharon Hurley Hall July 28th, 2015 If you want to do social media right, you need to be strategic. Many of us don’t start out that way. We sign up for a site to try it out and fumble around till we understand how it works and what we can achieve. But what if … Continue reading Bulletproof Your Social Media Strategy By Following This Framework
Shelly DuttonJuly 26, 2015 Adoption of the Internet of Things (IoT) is moving along – bringing about speed, efficiency, reliability, and accuracy across all lines of business. Procurement organizations are converging people, business, and things in a digital network to satisfy ever-changing business needs, customer expectations, and market dynamics. Manufacturing areas are monitoring the operational … Continue reading 4 Reasons Why The Digital Economy Is Taking Over Your Marketing Strategy [VIDEO]
Marc GubertiJuly 23, 2015 Since the beginning of 2014, there has been an ongoing debate about whether guest blogging is still a good way to increase blog traffic. On January 28, 2014, Google said that any attempts to get spammy backlinks by writing guest posts would no longer work. Since this statement, some guest bloggers … Continue reading 5 Reasons Why Guest Blogging Needs To Be A Part Of Your Strategy
Columnist Paul Roetzer shares tips to help marketers build solid technology foundations that will drive performance. Paul Roetzer on July 22, 2015 Photo by Flickr user Grant Neufeld Marketers are increasingly reliant on technology solutions to plan, create, manage, automate and monitor campaigns. A strong marketing technology foundation in your business can help optimize productivity, maximize … Continue reading 10 Questions To Guide Your Marketing Technology Strategy
