Leah KlingbeilSeptember 14, 2015 The availability of customer data provides endless opportunities for businesses. Businesses can use customer data to amplify their marketing efforts, better understand their customers, hit targets, and grow their business. The part that most miss, is the importance of having an effective data strategy in place. That strategy should outline your … Continue reading Lacking a Data Strategy That Makes Sense?
Ben SmithSeptember 14, 2015 We’re nine days into September and we saw that Starbucks rolled out its Pumpkin Spice Latte. Then we saw the costumes were out at CostCo and thought, “Hey, when in Rome.” So in the spirit of introducing things way, way to early, we decided to go ahead and do a Halloween post. … Continue reading 3 Tips For Your Halloween Email Marketing Strategy
Simon MitchellSeptember 11, 2015 Time to spread the word Your new IT strategy has been accepted by the board. It WILL happen. But how quickly it beds down and shows real benefits depends on everyone in the organisation – regardless of their role – being ready to accept it. But do it with care … Continue reading How to Demonstrate the Value of Your IT Strategy to Gain Buy-in Across the Organisation
Video can offer marketers powerful insights about customers, says columnist Michael Litt, which is why integrating it into your marketing automation platform is critical. Michael Litt on September 11, 2015 I’m going to start off with a bold assumption: You’ve stood in front of another person and had a conversation at some point in your … Continue reading Why You Need To Make Video Part Of Your Marketing Automation Strategy
Colm BarrySeptember 8, 2015 Creating a video marketing strategy is one of those topics that can be intimidating to even start writing about – let alone actually developing one for your company and bringing it to fruition. In this first blog post, we will look at how you can set the foundations for your strategy. … Continue reading How To Create an Online Video Strategy – Part 1: Finding Your Voice
Shannon PragerSeptember 5, 2015 Smart marketers take a strategic approach to demand generation. Sales may be about getting your leads to choose you over your competition, but demand generation can reposition your product or service to be the only solution to their problem, eliminating the competition pretty quickly. If your goal is to increase pipeline … Continue reading 5 Components of a Successful Demand Generation Strategy
Tara CoomansSeptember 2, 2015 Why do you need a digital strategy and what is it? Since digital and social media are so accessible, it’s easy to think the results are just as accessible.But the truth is, simply BEING on social media isn’t a strategy anymore (if it ever was enough).The digital world has brought us … Continue reading What IS Digital Marketing Strategy?
Tara CoomansSeptember 2, 2015 Lazy marketers are everywhere.Some lazy marketers are smart, some are not.Some understand strategy, some do not.But they all have one thing in common: for lazy marketers, it’s all about the short cut. Hey, I’m all for time savers, working smart not harder, but let’s face it, when it comes to your … Continue reading The Marketing Strategy Lazy Digital Marketers Abandon Completely
Anna RodriguezAugust 31, 2015 With the potential of digital marketing becoming increasingly evident to all businesses, companies are allotting more of their budget to establish their ground in the digital sphere. However, keep in mind that no matter how much a brand invests in its digital marketing scheme, the company’s objectives won’t be met without … Continue reading Crafting A Digital Marketing Strategy For Your Audience
Joao RomaoAugust 31, 2015 Allow me to open with a confession: until recently, I’d abandoned Spotify. My once beloved music streaming service had morphed into a slow-loading, ad-saturated, bug-ridden hydra. But, thank God, after a year of presiding over the most bloated and over-rated music streaming app in the business (in a very competitive market … Continue reading Why Isn’t Spotify Part Of Your Digital Marketing Strategy?
