Kit SmithSeptember 29, 2015 Influencer marketing involves identifying key individuals who can deliver important content to your target audience.The key to successfully contacting and working with influencers involves building relationships. A good relationship will be mutually beneficial; it organically grows your reach while providing the influencer with something in return. Step 1: Research your influencers … Continue reading Influencer Outreach Strategy: The 9 Steps to Success
Robert KramersSeptember 28, 2015 The recipe for the best SEO strategy? It’s a familiar read! Take a base of keyword research. Throw in a dash of on-page optimisation. A healthy portion of content, and a sprinkling of link building. And you’re ready to serve. But for the same reason we choose to dine out, effective … Continue reading SEO Strategy: 3 Tried and ‘Tasted’ Ingredients to Cooking a Stellar Search Presence
Bill ConticchioSeptember 27, 2015 Part 1: Observations I wanted to share some thoughts on a market trend that, while not new, is very much coming into its own in terms of capabilities and relevancy. Many of us are witnessing a paradigm shift in the selling of products or services. As control of an online conversation … Continue reading Brand Advocacy as a Marketing Strategy
Katie LeimkuehlerSeptember 25, 2015 Social media, while new and constantly ever changing, when done right can pay off in big ways. It’s not enough to throw up a Facebook page and expect people to magically find you—the social media masters of the world know the way to rise above the masses is to have a … Continue reading 5 Reasons to Create a Social Media Strategy
Colm BarrySeptember 23, 2015 In part 1 of ‘How to create an online video strategy’, we examined how you can set goals and targets for your strategy as well as finding the true voice for your brand. In this second instalment, will we investigate how you can increase your brand’s visibility by creating videos and … Continue reading How To Create An Online Video Strategy – Part 2: Video Creation & SEO
Katie MartellSeptember 23, 2015 Drumroll please…the reason only 3% of enterprise marketers in a recent ANNUITAS study claim to be “effective” when it comes to demand generation…is…marketing is tough. OK, that’s not the real point of this post, but I must clarify up front: There is no single black and white reason as to why … Continue reading The Leading Cause of an Ineffective Demand Generation Strategy
Chel WolvertonSeptember 22, 2015 When we’re approached about strategy at SHIFT, we’re often being asked about the reasons behind why we’ve made the recommendations or choices we have about the approach to a program. Alternatively and understandably, clients want to try the shiny new marketing thing they’ve heard about – social media, remarketing, retargeting, and … Continue reading 3 Questions to Ask of Any Strategy
Kasia PerzyńskaSeptember 19, 2015 It doesn’t matter what website you are dealing with, whether it is your own business or your client’s, you need a similar SEO strategy. Before you approach this task, the first step to take is to evaluate your assets. Begin by analyzing your challenge and creating a report of the site’s … Continue reading 11 Clever Techniques To Pump Up Your SEO Strategy
Carly MurphySeptember 17, 2015 If you’re in marketing, you know two of the largest buzzwords in recent years are “content marketing” and “blogging.” But how do you develop a content marketing strategy and where does blogging fit into that plan? Read on to find out. Before you begin, it’s important to get the basics down first. … Continue reading Where Does Blogging Fit Into Your Content Marketing Strategy?
Hoiling WongSeptember 15, 2015 There’s been a lot of debate as to the exact definition of native advertising. Still, there is general consensus in the industry that the definition from the IAB Native Playbook is on point: “[Native advertising refers to] paid ads that are so cohesive with the page content, assimilated into the design, … Continue reading How to Incorporate Native Advertising into Your Marketing Strategy
