Jake HaslerAugust 25, 2015 Why do we even make Landing Pages? Harry Potter and his wand. It would be nice if our landing pages could be generated at the flick of a wand, but unfortunately, our magic skills haven’t quite arrived yet. Harry couldn’t use just any old wand he wanted. He went to Olivander’s, … Continue reading How to Create a Landing Page Strategy That Fits Your Needs
Pajaree SuntudkarnAugust 23, 2015 Introduction to Social CRM It must be a dream of any customer-centric company to have a magic crystal ball that helps predict the changes in customer behavior and expectations. In reality, it is quite a challenge to predict where, when, and how these changes are going to take place. Sales, marketing, … Continue reading Shaping Up Brand Strategy with Social CRM
Anna ColibriAugust 23, 2015 A company’s digital presence should be one that provides a wonderful user experience. Beautiful design, creative content, and easy navigation are key, but none of this means anything if potential customers or clients can’t find you online. An effective keyword strategy is vital if you want to have a successful business; … Continue reading Three Tricks For Developing a Keyword Strategy
Alisa MeredithAugust 21, 2015 There is no point mourning the loss of the old chronological listing of pins on our Pinterest feeds. Those days are gone and we’ll be dealing with algorithm changes from here on out. That said, any time the topic of Pinterest SEO (or DEO – Discovery Engine Optimization) pops up, so … Continue reading Deleting Underperforming Pins – Good Pinterest SEO Strategy or Waste of Time?
Andy CallowayAugust 19, 2015 In all my years working in the manufacturing sector, I never once heard anyone in the marketing departments say the word “strategy”. Well, I did hear that word, but they didn’t really mean it. Usually their “strategy” was “create some more brochures for a trade show” which isn’t so much a … Continue reading Even Manufacturers Need a Marketing Strategy
Curran CorriganAugust 18, 2015 Marketing automation has forever changed the way B2B marketing is conceived and executed. In fact, the shiny new tactical capabilities that a marketing automation platform brings to the table can be so exciting that they often distract from deeper, more strategic planning that is essential for marketing automation to be effective. … Continue reading 3 Mistakes to Avoid When Developing a Demand Generation Strategy
James ClearAugust 17, 2015 In 1960, two men made a bet. There was only $ 50 on the line, but millions of people would feel the impact of this little wager. The first man, Bennett Cerf, was the founder of the publishing firm, Random House. The second man was named Theo Geisel, but you probably … Continue reading The Weird Strategy Dr. Seuss Used To Create His Greatest Work
Vishal PindoriyaAugust 13, 2015 Every new social media site that comes out faces the same question from anyone and any business that doesn’t make it a practice to sit on the cutting edge of things: what the heck would I use that for? In retrospect, the answer for each network seems obvious. No one asks … Continue reading Where Tumblr Can Fit in Your Social Media Strategy
Matt FarberAugust 10, 2015 Search Engine Optimization (SEO) is crucial to any marketing departments digital strategy and even more so if a company is looking to implement an inbound marketing campaign. How do you know if your SEO strategy is missing anything? There are some critical elements to optimization that could put your website over … Continue reading What On-Page SEO Tips Is Your Strategy Missing?
Dan ShewanAugust 9, 2015 It’s no secret that keyword research is vital to both SEO professionals and PPC advertisers — but what do keywords have to do with email marketing? You might think that keyword research is irrelevant to your email marketing campaigns, but on the contrary, it’s actually an excellent way to get insight … Continue reading 3 Ways Keyword Research Can Inform Your Email Marketing Strategy
