Katrina PfannkuchOctober 16, 2015 In the digital age, B2B companies need to do more than connect with a target audience through marketing; they need to practice integrated digital marketing as part of their business model. Marketing silos, teams that fail to communicate, collateral that’s hard to find, and a complicated buyer’s journey are common marketing … Continue reading 5 Steps to a Game-Changing Integrated Digital Marketing Strategy
Tag Archives: Strategy
The Three Pillars of Community Strategy
Patrick GroomeOctober 15, 2015 What’s at the centre of your community strategy? It might sound like a question with a lot of possible responses, but there are a limited number of good answers. It might be tempting to look at businesses that have invested in community and simply assume they know what they’re doing. Many … Continue reading The Three Pillars of Community Strategy
A Guide To Social Listening For Improving Your Marketing Strategy
Torri MylerOctober 9, 2015 It’s safe to say that social media changed the face of digital marketing. Before the arrival of platforms like Facebook or Twitter, brands couldn’t imagine being able to build such close relationships with their audiences or have real-time conversations with customers all over the world. The key to leveraging your presence … Continue reading A Guide To Social Listening For Improving Your Marketing Strategy
A 4-Step Social Media Strategy That Can Work For Anyone
Sherman StandberryOctober 8, 2015 Want a social media strategy that will help you in your career or launch a business? One of the main benefits of social media is to establishing trust and credibility amongst your target audience. If people perceive your product or service to be useful and trust your brand, they are more … Continue reading A 4-Step Social Media Strategy That Can Work For Anyone
5 Steps to Create a Winning Pinterest Business Strategy
Susan GilbertOctober 7, 2015 Know How to Make Pinterest Work for Your Brand or Business Marketing It wasn’t that long ago when the social media world was captivated by a fast-growing network called, Pinterest, in 2010. The concept was inspired by boards, and image sharing soon become a powerful community building force with as many … Continue reading 5 Steps to Create a Winning Pinterest Business Strategy
How To Ignite Your Email Marketing Strategy
Wade HarmanOctober 5, 2015 Your email marketing strategy is very important. As I opened my email this morning I was pretty excited. The email from Amy Porterfield had come, and I had been expecting it. I am about to learn something that I have always wanted to learn more about. Building a successful webinar. Have … Continue reading How To Ignite Your Email Marketing Strategy
Why Your Digital Marketing Strategy Needs an Outside Perspective
Annie BustosOctober 3, 2015 Surely no one knows your customers like you do? They’re your customers after all. However, once upon a time, before they gave money for what you are selling, before they became Facebook fans and subscribed to your newsletters, they were mere strangers. Once they were part of a target customer base … Continue reading Why Your Digital Marketing Strategy Needs an Outside Perspective
4 Steps to Creating an Effective Social Media Strategy
Annie BustosOctober 2, 2015 The social media revolution, which has been sweeping the world since the middle of the last decade has slowly been transforming the way businesses and customers interact. Combined, the number of users of the Big Six social networks (Facebook, Twitter, LinkedIn, Instagram, Google+, and Pinterest) exceeds 2.4 billion people. The largest … Continue reading 4 Steps to Creating an Effective Social Media Strategy
11 Remarketing Facts to Make You Rethink Your Entire PPC Strategy
Larry KimOctober 1, 2015 Hey you guys! All these articles about the dangers of creepy remarketing make me want to barf. I think advertisers who are scared of remarketing are either using remarketing all wrong, or have a poor understanding of the awesome power of remarketing. I’ve been using remarketing at WordStream since 2012 and … Continue reading 11 Remarketing Facts to Make You Rethink Your Entire PPC Strategy
The Key To Successful Change Is An Effective Strategy
Bradford BlevinsOctober 1, 2015 Nearly 30 years ago, the U.S. Department of Defense underwent a complete reorganization, moving divisions, branches, and teams of key competencies under a new leadership structure. Since then, there’s been a great deal of debate as to the end result of the changes, but you’ll be hard-pressed to find people who … Continue reading The Key To Successful Change Is An Effective Strategy
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