By Ann Smarty November 3rd, 2015 We live in a crazy world… We live in the world where everything has already been written and it’s impossible to be the first to break any news or simply write about anything. How do you make your content marketing meaningful without creating a copy of a copy? Content … Continue reading Content Re-packaging: How To Finally Make Your Content Strategy Work
Tracey WallaceOctober 30, 2015 Publicity can be absolute gold for a business, or it can be a death knell — it all depends on what the press has to say about you. Public relations is a mystery to most businesses. In fact, many confuse it with advertising, although the two couldn’t be more different. First, … Continue reading Practical Tips to Increase Press Coverage and Ecommerce PR Strategy Success
Dave WakemanOctober 29, 2015 Hand drawing a game strategy with white chalk on a blackboard. The downside is that too often, we don’t recognize those signs until a lot of time, money, and energy have been wasted. That’s terrible because those are finite resources. In most cases, the hints that a strategy was faltering are … Continue reading Do You Recognize These 3 Early Warning Signs of Bad Strategy?
Sasha SeddonOctober 26, 2015 When coming up with Christmas present ideas, what’s your strategy? Do you shop around to see what’s in fashion? Recycle an old gift from last year? Find out what other people are getting the recipient? When strategizing your holiday email marketing, try a mixture of these. Get the team together for … Continue reading How To Kick Off Your Holiday Email Strategy With A Whiteboard
Kevin JohnsonOctober 26, 2015 While the digital marketplace continues to replace traditional brick-and-mortar stores at a rapid rate, there’s no denying that for most businesses (especially local companies), having a physical location where customers can find you remains an important part of achieving business success. But how does this play out in the digital landscape? … Continue reading How Important Are Maps and Directories to a Digital Marketing Strategy?
Randy MilanovicOctober 24, 2015 In the few years since Amazon first rolled out its Kindle publishing program, the book industry has been spinning on its head. Suddenly, it became convenient and affordable for writers to share their works, whether they were industry specialists (like me), first-time novelists, or even established writers and publishers. Think of … Continue reading 5 Things to Love About the $3 Kindle Book Strategy
Dave WakemanOctober 23, 2015 Over and over, strategy comes up in conversation. Usually it comes up in the form of a question. Something like: “How do we refocus?” “Why does it always feel like we are spinning our wheels?” These and other similar questions always lead me to understand that a business has lost its … Continue reading Warning: Don’t Read This If You Aren’t Prepared To Refocus Your Strategy
Zoe WaldronOctober 22, 2015 Crafting a holiday marketing strategy across multiple social media platforms is a great way to increase product and brand awareness, followers, engagement and holiday sales. The first step? Name your holiday campaign as a whole and create a unique hashtag around that name. By creating a simple yet memorable multi-platform hashtag … Continue reading Nail Your 2015 Holiday Social Media Strategy
Dina ShuqomOctober 22, 2015 It’s that time of year again. The fun time of reviewing your expenses from the past year and comparing them to the sales they’ve brought in, and setting a marketing budget for the next year to present to your boss. We know that’s not an easy task. There are many things … Continue reading Social Media Strategy: A Must-Have in Every 2016 Marketing Budget
Claire TrevienOctober 21, 2015 What is social selling? Social selling means building relationships as part of the sales process, generally through social networks (i.e Twitter, LinkedIn etc). Where in the past, a salesperson might conjure images of cold calling/emailing, many today have found that establishing an active presence online increases their lead generation. In other … Continue reading Why You Should Make Social Selling A Part Of Your Lead Generation Strategy
