By Adele Peters January 03, 2023 In a remote, barren part of northern Kenya, a new pilot project will soon begin injecting CO2 more than 1,300 feet underground into volcanic rocks, where the greenhouse gas will also turn to stone. It’s a process that’s already been proven to work in Iceland, where a carbon … Continue reading This startup captures CO2 by injecting it straight into volcanic rock
John Rampton November 11, 2021 As a business owner, you have no shortage of financial challenges to tackle. But, unfortunately, these financial hurdles are one of the most frequent reasons why small businesses don’t succeed. “A primary reason why small businesses fail is a lack of funding or working capital,” writes Melissa Horton for … Continue reading How Can I Keep My Business Financials Straight?
Alyssa Rice July 31, 2021 Introduction I’ll be completely honest with you. College students hate email. They dread checking it. It is a form of communication with their professors, their partners in group projects, and all of those lists they did not intend to subscribe to. Email just isn’t fun. Coming from someone who just … Continue reading Straight Talk on Email Marketing to College Students: From a College Student
B2B Straight Talk: Buyers Want Clear Email Messages During Pandemic, Study Shows by Ray Schultz , Columnist, May 7, 2020 There have been plenty of commentaries on how consumers are reacting to COVID-19. But how are B2B buyers faring? Only so-so, judging by B2B Buyer Sentiments, a study by revenue performance consultancy LeadMD. Over half … Continue reading B2B Straight Talk: Buyers Want Clear Email Messages During Pandemic, Study Shows
Annette Franz — September 27, 2018 Follow @annettefranz — September 27, 2018 Image courtesy of Pixabay Naysayers have been shouting “Surveys are dead!” from rooftops for a couple of years now. Well, they’re not dead (yet), but companies are certainly looking for alternative approaches to customer and employee listening in light of the fact that … Continue reading Straight from the Horse’s Mouth
Maria Waida — September 6, 2017 — September 6, 2017 One of the biggest obstacles in sales is figuring out how to get past gatekeepers. We went ahead and gathered some foolproof ways to reach the decision maker of any company. Learn how to get in touch with almost anyone by using these key strategies. … Continue reading 6 Tips to Cut Straight to the Decision Maker
Al Gomez — January 16, 2017 — January 16, 2017 Businesses – and even the pros – never run out of SEO questions. From the basics, such as on- and off-page optimization, to more complicated technical queries, this subject is as dynamic as it is timeless. Whether you’re into ecommerce or are simply out there … Continue reading Answers to the Top 5 SEO Questions To Set The Record Straight
Robert Gloer — January 3, 2017 Follow @IOUFinancial— January 3, 2017 With 2017 upon us, it’s an important time for taking stock of your business’ finances and setting right whatever issues are unresolved. Here are 9 tips you can execute right now to get your finances straight: Update your business plan: Several sections may need … Continue reading Get Your Finances Straight for 2017
by Josie ScotchmerSeptember 10, 2016 Is there anything worse than putting your blood, sweat and tears into creating the perfect email campaign, just to see it land in the spam folder? We don’t think so. If you still haven’t cracked the code to enter the secret world of email deliverability, don’t panic. It’s not too … Continue reading Improve Your Email Deliverability: The Secrets To Send Your Holiday Emails Straight To The Inbox
AdWords will soon have the ability to set bids specific to each device type. Columnist and Googler Matt Lawson explains Google’s official POV about what that means when managing your campaigns. Matt Lawson on July 27, 2016 It’s been an exciting year for AdWords. New attribution models, longer ads, responsive ads and a long-awaited … Continue reading How to use device bid adjustments, straight from Google
