Tag Archives: Straight

Improve Your Email Deliverability: The Secrets To Send Your Holiday Emails Straight To The Inbox

by Josie ScotchmerSeptember 10, 2016 Is there anything worse than putting your blood, sweat and tears into creating the perfect email campaign, just to see it land in the spam folder? We don’t think so. If you still haven’t cracked the code to enter the secret world of email deliverability, don’t panic. It’s not too … Continue reading Improve Your Email Deliverability: The Secrets To Send Your Holiday Emails Straight To The Inbox

2 New Reasons That Email Attribution Is Not A Straight Line

Email marketing is an increasingly difficult channel to track, explains columnist Chad White, which is why marketers need to rethink their approach and look toward new metrics. Chad White on January 26, 2016 Email has long had a reputation as a highly trackable channel. Marketers love it because you can see a subscriber open an … Continue reading 2 New Reasons That Email Attribution Is Not A Straight Line

Researching A Company? Go Straight To Their Twitter Profile

Dennis ShiaoJuly 23, 2015 Exception to the rule: when researching Twitter, you’re more than welcome to visit Twitter.com. Introduction Let’s say you’ve never heard of a company before, but want to learn more. You land on the company’s home page and need to answer some rudimentary questions: What does the company do? Where are they … Continue reading Researching A Company? Go Straight To Their Twitter Profile

Norwest’s Edtech Play: Aim Straight For Consumers Needing Skills

December 05, 2014 Bernadette Tansey   Bernadette Tansey Palo Alto, CA-based Norwest Venture Partners is one of the investment firms that are placing bets on educational technology, a fast-growing field that is transforming the way students learn, from kindergarten through college and beyond. I talked recently with Sergio Monsalve, one of the Norwest partners who … Continue reading Norwest’s Edtech Play: Aim Straight For Consumers Needing Skills