Christopher PennJune 16, 2015 Do hashtags matter? This is a question asked recently by Patrick Coffee of PR Newser at AdWeek. Should social media managers be skipping the hashtag? Rather than guess, let’s take a data-driven approach. Before we dig in, a bit on our methodology. SHIFT examined the social media engagement of posts from … Continue reading Should You Stop Using Hashtags in Social Media Content?
Annaliese HenwoodJune 1, 2015 Many people, including myself, use email subscriptions to stay in touch with our favorite companies and bloggers. We sign up for weekly blog articles, newsletters and other email content. When we subscribe, it is our expectation that the emails we receive and the steps that follow are ethical, so when there’s … Continue reading 5 Email Marketing Practices To Stop Doing Today
Taylor NelsonMay 29, 2015 There’s a difference between knowing what social media metrics to track and knowing which metrics are not meaningful when measuring social media ROI. Differentiating between the metrics that are vanity and useful will allow you to prove the importance of social media for your business. What it all comes down to … Continue reading 5 Social Media Metrics You Can Stop Tracking Yesterday
Brent PohlmanMay 22, 2015 Too many marketers these days are continuing to get caught up in how they look and how people perceive them online. One piece of advice for you, NO ONE CARES! STOP SPENDING SO MUCH TIME TALKING ABOUT YOURSELF ON SOCIAL MEDIA SITE AND ONLINE. If you want people’s attention, put the … Continue reading Stop Looking In the Mirror
Mark PrestonMay 12, 2015 Given that good Search Engine Optimisation techniques are considered the Holy Grail of online branding, it should probably come as no surprise to find a multitude of myths, tall-tales and outright lies being spread about the process. The trouble is, when these misleading ideas become popular, real businesses start following them. … Continue reading Stop Believing These Three Common SEO Lies
Melissa MegginsonMay 6, 2015 I know, I know. Pinterest IS technically a social media platform. However, it’s a platform that’s unlike any of the other major networks. Pinterest is one part social, one part search, and two parts inspiration, making it a completely unique platform. If you continue to treat Pinterest like Facebook and Twitter, … Continue reading Stop Treating Pinterest Like a Social Media Platform
Ricardo CasasApril 29, 2015 So you’ve created a profile on LinkedIn. Then you copied the “About Us” from your website and uploaded your logo. And you think you are ready to start promoting your business on this professional networking site that has over 347 million users. Right? Not quite. There are a few things you … Continue reading LinkedIn Tips: 5 Big Mistakes You Must Stop Doing
Jordan ConApril 29, 2015 Weird thing for a social marketing measurement company to post, huh? It’s not even click bait — it’s true. I’ll even say it again: stop focusing on your brand’s social media posting. Owned social (what your brand posts) as a powerful business driver is a thing of the past. If anything … Continue reading Stop Focusing On Your Brand’s Social Media Posting, Here’s What You Should Be Focusing On Instead
Tommy LandryApril 25, 2015 Every once in a while, I like to take a break from hard core inbound marketing topics and look at subjects such as entrepreneurship, productivity, and other more general business skills that are important to nearly any professional. As someone who sees personal growth as a mantra, I spend a lot … Continue reading The Myth of Multitasking: Stop Chasing Your Tail And Be Present
Taylor NelsonApril 21, 2015 They Aren’t As Bad As You Think When I first started in online marketing I stayed far away from any conversion strategy that had to do with website pop-ups. Why, you ask? Because I hated them and I found them very intrusive. I thought they would reflect negatively on my brand, … Continue reading Pop-Ups: Stop Dreading Them And Start Driving Results
