Taylor NelsonApril 19, 2015 They Aren’t As Bad As You Think When I first started in online marketing I stayed far away from any conversion strategy that had to do with website pop-ups. Why, you ask? Because I hated them and I found them very intrusive. I thought they would reflect negatively on my brand, … Continue reading Pop-Ups, Stop Dreading Them & Start Driving Results
Blake JohnstonApril 15, 2015 So your startup or small business is ready to take off and you need to hire salespeople. As the owner, there are too many other projects for you to tackle and you need someone dedicated to finding and closing new business. Most owners think they need to hire a rock star … Continue reading Small Businesses: Stop Hiring High Paid Sales People!
Adam RoselandApril 9, 2015 Search engine optimization is confusing. We understand that. There are so many different facets and there are lots of different voices online telling you want to do and what not to do. Unless you’ve worked in the SEO industry for many years, it might be difficult to tell which techniques are … Continue reading 10 SEO Practices You Need to Stop in 2015
Vanessa DiMauroApril 6, 2015 I sometimes hear managers say to their reports “Just keep on doing what you’re doing.” As soon as I hear this, I begin to wonder: “Do they know where they’re going with what they’re doing?” When it comes to social business, “keep on doing” often means the firm’s online activities may … Continue reading “Just Keep Doing What You’re Doing?” Stop, Then Find Your Way
Jon-Mikel BaileyMarch 31, 2015 You’ve heard us say this time and time again… know your audience. More importantly, know that you are not your target audience. But, is that it? Just know your target client and you have it made? Maybe, if you’re lucky. Knowing your audience can be a very superficial practice for some. … Continue reading Stop Marketing to Yourself; Know Thy Audience! (Infographic)
Sean KimMarch 31, 2015 We were all lied to. Growing up, we were sold the dream of following the traditional career path of working 50-hour weeks to receive our stable paycheck. Get in the office early, stay late, and even come in on weekends — then maybe, just maybe we’ll get a raise one day. Hopefully, if … Continue reading 7 Steps to Stop Trading Time for Money
Janet FoutsFebruary 27, 2015 We all *think* we’re doing great when the Twitter alerts are rolling, Email’s pinging, Facebook is always open and your RSS feeds are pushing you new content to share. Efficient right? Yeah. No. The thing is, study after study shows us that multi-tasking is a myth. You’re not multi-tasking at all. … Continue reading Stop Multi-Tasking Social Media
Business.comFebruary 25, 2015 It’s been said that “knowledge is power.” However, an argument can be made that it’s more accurate to say, “applied knowledge is power.” Let’s be honest, you might know what you’re talking about, but if you’re inefficient or procrastinating doing your job, you’ll be in the unemployment line. Ergo the market for … Continue reading Stop Wasting Time: Tips to Raise Productivity and Reduce Procrastination
Rakesh SoniFebruary 7, 2015 Think of all the mundane, daily tasks in life — commuting to work, paying bills, grocery shopping, talking on the phone. Each one requires an identity of some sort — a driver’s license, an account number, a phone number. With the advent of technology, this need for an identity transcended into … Continue reading How to Stop Spam Signups Dead in Their Tracks
Reeyaz HamiraniFebruary 5, 2015 Having rich, accurate data about current and potential customers is one of the most important priorities for any business. Marin Software found that creating campaigns based on a deeper understanding of audiences and investing in more sophisticated technology to gain and act on customer insights are two of the top five … Continue reading 3 Reasons Why Businesses Should Stop Using Third-Party Data
