Brent Pohlman
Too many marketers these days are continuing to get caught up in how they look and how people perceive them online. One piece of advice for you,
NO ONE CARES!
STOP SPENDING SO MUCH TIME TALKING ABOUT YOURSELF ON SOCIAL MEDIA SITE AND ONLINE.
If you want people’s attention, put the mirror down and look closer at your target audience. Get in touch with your target audience and ask them directly what their needs are. Many times, they will tell, you unfortunately we have a hard time listenting for their needs. (Shut up and Listen – If you need a refresher, check out an earlier article I wrote this week.)
I’ll come back to this topic at the end of this article.
IN ADDITION – START WRITING ARTICLES ON TOPICS THAT YOUR AUDIENCE WANT, NOT WHAT YOU THINK THEY WANT.
Why should people care about the content you share? If they can easily find the “same, general” information on another site, your articles are just like all the rest and as a result, your site will not resonate whatsoever.
START YOUR TRANSFORMATION!
Begin by looking at the end in mind. Set goals that actually matter. Some examples:
- Identify and define the target audience you are trying to address. Give them a specific name and identify their wants, needs and attributes. (This is a personna)
- Analyze the decision-making process and determine how you will bring them in. Move them through the following steps: Get their attention – Create an Awareness of the information they have – Drive them to another level in the information/decision making process – Drive them to some type of action like purchase, account setup, scheduled visit.
- Start building this process out and determine how you wil achieve these processes. HubSpot is a great tool for this process.
- Measure early success, Follow up by creating more content and share some content and other information online and on social media.
STOP SPENDING SO MUCH TIME TALKING ABOUT YOURSELF ON SOCIAL MEDIA SITES AND ONLINE. (PART II)
This is the second part. It is imperative to work on your personal brand, but help people understand where you are ultimately going. I typically go back to articles that I received a lot of feedback on and usually the one, key characteristic of these articles was the fact that I identified a specific topic and I showed people examples, but better yet they could visualize the process. You need to start connecting your name with the work that you do in order for people to remember you.
“The reason I am taking the time to write this information is to remind myself and show others that people still connect with people, however when they can start identifying your name with specific actions, results and experiences then you will be able to take your personal brand to another level. People will connect you with your company and your achievements.”
FINALLY, TAKE A LOOK IN THE MIRROR – ARE YOU SEEING RESULTS
If yes, congratulations, your hard work is paying off and you are seeing results
If no, is it time to bring in some others to help you. Look at the mirror and look at yourself and others who share the same passion and want to help you succeed.
FINALLY – REPEAT THIS PROCESS OVER AND OVER AGAIN – IT NEVER ENDS
This process will continue and you will have successes and failures. Learn from your mistakes and make sure you look closely at why some processes were successful. Focus your time on your successes and continue to build on them.
photo credit: Reflect on This via photopin (license)
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