Isabel WagnerOctober 16, 2015 As if life as a B2B marketing professional is not hard enough in times of often stagnant or shrinking budgets, recent research by SmartInsights revealed 50 percent of marketers have no clearly defined digital marketing strategy for 2015. The main reasons, according to the study, include lack of investment to measure … Continue reading Report: Marketers Still Grapple with Digital Marketing Strategies
By Gary Dek October 8th, 2015 Aren’t you tired of constantly hearing about how Google is going to replace traditional links with social links soon? Every few months, an “expert” publishes a case study explaining that social links are ranking factors, and then surmises that social media will become the new SEO in a couple years. … Continue reading Social Signals Suck: Why Google Still Prefers The Gameable Link
Oliver NeelyOctober 4, 2015 Losing Post Reach? Is Facebook Still Worth it? If you’re one of the millions of page owners suffering from a less than satisfactory post reach on your fan page, you might be wondering whether Facebook is still worth the effort. After spending countless hours, money & effort building your following on … Continue reading Is Facebook Still Worth The Effort In 2015?
Al GomezSeptember 18, 2015 Rumor has it – There has been spreading rumors in the technology industry that local SEO is no longer useful for businesses. With a plethora of updates released by search engines, specifically Google, lots of businesses were confused whether to stick to local SEO or adapt to change. The truth is, … Continue reading Is Local SEO Still As Important As It Was Before?
Arik HansonSeptember 18, 2015 For years, what’s been beaten into our head? Drive all social traffic back to our corporate blog and/or web site. We own that content. We can drive leads on our site. We can track user behavior more accurately. Drive all social traffic back to our corporate blog and/or web site. And, … Continue reading Is the Corporate Blog Still Content Marketing’s “Home Base”?
Jodie CookSeptember 15, 2015 Pretty much whichever way you look at it, Facebook is still the mother of all social media platforms. Sure, its growth has slowed and, yes, it might not be the network of choice for the teenagers of today, but it doesn’t matter. The people with money (everyone from millennials up to … Continue reading Facebook: Still the Mother of Social Media Platforms and They’re Making You Pay For It
Amanda ClarkSeptember 5, 2015 There is no denying that the digital age is upon us. Technology has integrated its way into more and more aspects of our lives. It used to be that job openings were listed in the newspaper. Column after column of them for different industries. Now newspapers have relatively small job sections … Continue reading Do You Still Need a Traditional Resume or is an Online Profile Enough?
Linda DessauSeptember 3, 2015 © tostphoto – Fotolia.com As saturated as the web is with list posts today, for most of us lists still hold great value. As business bloggers, lists help us organize our thoughts and get them on paper. For our readers, lists are a predictable and enjoyable way to learn and gather … Continue reading Are List Posts Still Effective on Business Blogs?
Tim AshAugust 13, 2015 Back in 2000, this wouldn’t even be a question – if you don’t have technical skills, you don’t have conversion skills. Managing multiple analytics and testing tools, all with varying level of code complexity, would be impossible, and getting the help of I.T. for every change would be incredibly expensive. (not … Continue reading Do You Still Need Technical Skills to be a Conversion Professional?
Brian HughesAugust 9, 2015 Does it feel like no matter how hard you try your business just isn’t getting the traction you expected from social media? Sure, maybe you’ve amassed a few thousand followers and your posts regularly get favorited or re-tweeted, but brand recognition hasn’t improved and sales are still stagnant. Or maybe sales … Continue reading 3 Things Your Business is (Still) Getting Wrong About Social Media
