by John W Hayes February 4, 2016 Follow @john_w_hayesFebruary 4, 2016 Valentine’s Day – just saying the words is enough to make any marketer’s heart beat that little bit faster. For many of us, it’s the first big sales event of the year, and in my mind, I’ve always considered it to be the last … Continue reading Will Your Email Marketing Subscribers Still Love You by Valentine’s Day?
Myths and misconceptions about search engine optimization just don’t seem to go away. Columnist Jayson DeMers offers an explanation for why this is so and what SEO professionals can do about it. Jayson DeMers on January 15, 2016 SEO has been around for almost as long as search engines, but attitudes toward the industry and … Continue reading Why Grave Misconceptions About SEO Still Persist
by Zach Robbins January 6, 2016January 6, 2016 In 2014, the ALS Ice Bucket Challenge generated immense awareness for a nonprofit that previously hadn’t been at the forefront of many minds. It was a marketer’s dream (albeit a freezing one): You come up with one great idea and, with little or no monetary investment, watch … Continue reading Digital Marketing Is Still Just Marketing
by Barbara McKinney December 2, 2015December 2, 2015 Content is overrated. But this doesn’t necessarily mean that it has lost its efficiency in generating B2B leads. The hype only means that content is still relevant in expanding one’s sales pipeline. Still skeptical? Here’s an infographic on content creation you should go over. Now if you’re … Continue reading 6 Reasons Why Content Creation Is Still A Big Deal [Infographic]
by Mike Moran November 19, 2015 Follow @MikeMoranNovember 19, 2015 Unless you are a farmer, silos are never good. Yes, I am asking you about the dreaded “s” word when it comes to your digital marketing. What I see when I talk to most marketers is that they have separated digital marketing very neatly: Website … Continue reading Are You Still Doing Your Digital Marketing In Silos?
by Andrew Sheridan November 10, 2015November 10, 2015 Among all marketing channels, email marketing still reigns supreme. It is one of the simplest channels to implement and maintain, yet it still produces some of the most substantial results for your business. Email marketing isn’t going anywhere, and if you’re not making the most of this … Continue reading 8 Stats That Prove Email Is Still the King of Marketing
Amanda ClarkNovember 1, 2015 Think that email marketing has fallen out of favor, or become old-hat when compared to modern advances like social media and SnapChat? Think again. Many marketers still count email among the very best, must lucrative marketing channels in existence. We’d tend to agree. Not only do we send regular email blasts … Continue reading 5 Reasons You Should Still Be Doing Email Marketing
Debbie HarrisNovember 1, 2015 Did you know it’s a colon not a comma after the salutation on a business letter or email? I did. The colon is one of those things that I read somewhere at some time and always used it even when others told me it should be a comma. The point is, that … Continue reading It’s A Colon Not A Comma – Spelling And Grammar Still Matter
Columnist Stoney deGeyter argues that in order to succeed with digital marketing, we may need to shift our mindset from “mobile-friendly” to “mobile first.” Stoney deGeyter on October 27, 2015 I think we are well beyond the point where we are making websites “mobile-friendly” or “mobile-ready.” Doing so still places the focus on the desktop, … Continue reading Mobile Vs. Desktop: Mobile Won, But You Might Still Be Losing
Kara JensenOctober 26, 2015 Back in 2011, we published a blog post about Why Web Design Is Important. Although the blog post is several years old, the information it covers is still accurate and, in some ways, even more relevant today for B2B firms. According to recent research, many online users said a website’s design … Continue reading Why Website Design Is Still Important
