Anthony Santiago — December 4, 2019 What is organic social media marketing? Organic social media marketing is promoting your brand, post, social account, and overall business through organic social media use without fronting money to “boost” content. Social media is constantly evolving. An estimated 2.65 billion people around the world use one form of social … Continue reading Is Organic Social Media Marketing Still Effective?
Small Business Snapshot: Email Still Leads by Ray Schultz , Columnist, November 25, 2019 Email remains the tried-and-true channel for small businesses with 79% using it, according to A Look Back at 2019’s Small Business Marketing Trends, a study by Mailchimp. That doesn’t mean they all succeed at it. For one thing, 80% aren’t taking … Continue reading Small Business Snapshot: Email Still Leads
There’s a growing disconnect between where brands are spending ad dollars and where consumers are actually making purchase decisions. Lewis Gersh on November 15, 2019 Did you know ESPN the Magazine ceased publication recently? No? Well, you’re not alone. A Washington Post article about the magazine’s impending demise elicited just 15 comments. (A recent … Continue reading Don’t abandon traditional in-home advertising channels, they still work
Alice Corner — October 25, 2019 Infographics. You might remember them from 2015 – present. They were everywhere, from resumes to videos. And whilst you might worry that infographics will become a ‘content faux pas’ soon, and be tempted to jump off the wagon, I can assure you – infographics are here to stay. The … Continue reading Why Infographics Are Still the Content Kings
Content featured in the dedicated news section may have Instant Article ads. Amy Gesenhues on October 25, 2019 Facebook is launching Facebook News, a dedicated space on the platform that will highlight top news stories from national and local publications. The company confirmed with Marketing Land that publishers whose articles are placed in Facebook News … Continue reading Facebook News tab won’t include ads, but publishers can still monetize content
Figuring out how to apply marketing theory to your business can be the secret to outmaneuvering your competition. Jacob Baadsgaard on October 21, 2019 Most of the entrepreneurs and even online marketers that I know are self-taught. These days, you don’t have to get a degree in marketing to be successful in business. All it … Continue reading Do the marketing principles we learned in college still apply today?
Donna Parent — September 18, 2019 — September 18, 2019 stevepb / Pixabay If you are one of the millions of taxpayers who have filed for a tax extension in 2019, the October 15th deadline is just around the corner. Fraudsters may have attempted to steal your identity and tax information throughout the year … Continue reading Filed for a Tax Extension? You’re Still at Risk of Fraud
Barry David Moore — September 11, 2019 — September 11, 2019 What is a Buy and Hold Investor? A Buy & Hold Investor is a long-term investor who wants to accumulate assets and income over a 10 to 40-year time frame, with the minimum of effort. In recent times Buy & Hold has become unfashionable, … Continue reading Is Buy & Hold Investing Still Cool? 5 Great Reasons To Invest Not Trade
Sahail Ashraf — September 6, 2019 — September 6, 2019 If you’ve had anything at all to do with social media management over the last decade, you’ll be familiar with the humble hashtag. It’s ubiquitous, and it has an amazing impact, still, on social media. You’d be forgiven for thinking that it might have lost … Continue reading Are Hashtags Still Relevant?
Sue Reynolds — August 23, 2019 Follow @suereynolds — August 23, 2019 In a recent article by Vox about the acquisition of Tumbler by WordPress, I was surprised to learn that the experts interviewed feel that blogging for business and marketing, particularly on WordPress, is “quaint and “feels like 100 years ago.” Anil Dash, CEO … Continue reading Is Blogging for Business and Marketing Still a Thing in 2019?
