Steven Imke — July 31, 2019 Follow @SteveImke — July 31, 2019 As we said in The Truth About Why Lying in Business is so Common, humans are born liars. Being able to detect if someone is lying or being less than truthful is a powerful skill to have. When your employee says “Sorry boss … Continue reading How to Spot Lying & Deceptive Behaviors
Darleen DeRosa — August 20, 2018 Follow @onpoint_llc — August 20, 2018 Free-Photos / Pixabay Leadership plays a crucial role in the success of any organization. Research has shown that companies with top-tier leadership outperform competitors by 19%, are more innovative and adaptive, and have more engaged workforces. Unfortunately, many organizations struggle to identify and … Continue reading How to Spot High-Potential Employees in Your Organization
Alex Humphries — August 20, 2018 — August 20, 2018 Influencer Marketing is one of the fastest growing marketing channels, with 32% of marketers surveyed last year by Marketing Dive and Bloglovin saying that influencer marketing was essential to their strategy. 63% of those surveyed also said that they had increased their budget for influencer … Continue reading Social Influencer Fraud: Its Rise, How to Spot It, and How to Stop It
Graham Jones — February 2, 2018 Follow @grahamjones — February 2, 2018 A narcissist on the Internet is a problem, because just as they are difficult to deal with in the real world, they become an issue online. Narcissists lack empathy, and that means they can cause problems with teams as well as lead to … Continue reading How to Spot an Online Narcissist
Nicole Blanckenberg — June 9, 2017 Follow @https://twitter.com/StoreYaCom— June 9, 2017 Analytics tells a story. A story about where your sales are coming from, who is buying your products and which marketing channels are bringing in the best ROIs. Its data is the lifeblood of any successful eCommerce store. Therefore, mistakes that cost you money, … Continue reading The Biggest Analytics Lies and How to Spot Them
Martin Harris — March 25, 2017 Follow @Martin_HarrisPR— March 25, 2017 Your employees are vital to the success and performance of your business, so it is important to monitor their well-being. In a small business, there is a much higher chance that you will interact with each individual employee, sometimes daily. That means if there … Continue reading How to Spot If Your Workforce is Struggling With Money
Blair Symes — October 29, 2016 — October 29, 2016 Most metrics and analytics ignore conversions on cellphones. Is your ROI calculation completely wrong? In 2017, digital ad spending in the United States will exceed TV ad spending for the first time. And, by 2020, marketers will spend 36 percent more on digital than on … Continue reading Call Conversions: The Blind Spot Threatening Digital Marketing ROI
by Personal Branding BlogOctober 9, 2016 The question arose whether a Hiring Manager should select extroverted or introverted salespeople who interview. There isn’t a definitive answer to the question, because it’s the wrong question to be asked. There are far better indicators that will reveal the potential each candidate may bring to the company. … Continue reading How to Spot a Top Sales Producer
How do you send personalized messages without getting too personal? Columnist Scott Heimes discusses ways marketers can engage their email subscribers without overstepping boundaries. Scott Heimes on October 6, 2016 Personalizing messages through targeted email marketing creates value in customer communications, but sometimes brands can get too personal. Finding the right balance when sending … Continue reading How to find the email personalization sweet spot
by Randy Milanovic May 24, 2016 Follow @kayak360May 24, 2016 How to maintain your focus when being swarmed by the masses. Nearly everyone we meet is interested in having a number one ranking on Google for their business. But what percentage of those people are really thinking about what that would mean for their business … Continue reading Are You Sure You Want a Top Spot on Google?
