Tag Archives: spot

Searches For ‘Aspartame’ Surge, Putting Marketers In Difficult Spot

Searches For ‘Aspartame’ Surge, Putting Marketers In Difficult Spot by Laurie Sullivan , Staff Writer @lauriesullivan, July 5, 2023 Marketers of consumable products will have a few challenges this month as searches on Google for information on alternatives to Aspartame surge. Aspartame, the common artificial sweetener used in some Snapple drinks, and products such as Coca-Cola … Continue reading Searches For ‘Aspartame’ Surge, Putting Marketers In Difficult Spot

Salesforce Developers are Burnt Out – Spot it and Help Them

Salesforce Developers are Burnt Out – Spot it and Help Them Prashanth Samudrala / 30 Nov 2022   The expectations for Salesforce developers are increasing, and rising cybersecurity threats further the need for quickly-produced, pristine code. At the same time, the economic downturn and developer shortage is forcing companies to operate with a very limited … Continue reading Salesforce Developers are Burnt Out – Spot it and Help Them

Instacart Campaign Features MTV Spot With Lizzo, Focuses On Discovery, Inspiration

Instacart Campaign Features MTV Spot With Lizzo, Focuses On Discovery, Inspiration by Laurie Sullivan  @lauriesullivan, August 25, 2022 Instacart has unveiled The World is Your Cart starring Grammy Award-winning artist Lizzo in what the company calls its biggest brand campaign ever. It’s all about turning everyday moments into possibilities — and expanding on Instacart CEO … Continue reading Instacart Campaign Features MTV Spot With Lizzo, Focuses On Discovery, Inspiration

How to spot human bias in the tech your company uses

By Rachel Brennan   April 14, 2022   Throughout the pandemic, technology decision-makers have quickly adopted new solutions to streamline remote and hybrid business processes. But this onboarding process shined a light on a long-standing problem: the inherent biases introduced to tech products by humans.  Although many tech solutions are powered by AI, the tech … Continue reading How to spot human bias in the tech your company uses

How marketers are leveraging digital channels during the Super Bowl, with or without a spot during the big game

There’s an entire digital ecosystem built around the Super Bowl that brands are using to build awareness and deep conversations with customers. Chris Wood on February 10, 2022 For a long time, marketers have leveraged tie-ins and other supporting initiatives around the Super Bowl, which remains one the biggest yearly events in marketing. Big spenders … Continue reading How marketers are leveraging digital channels during the Super Bowl, with or without a spot during the big game