How to ensure no ad dollar is wasted in an economic downturn Intellimize on July 21, 2022 When an economic downturn strikes, what’s the first thing you do? Eliminate wasteful spending. As marketers, we know well that our budgets are the first to get cut. Marketing is notoriously undervalued, even though research shows that companies … Continue reading 4 tips to maximize your ad spend and protect the customer experience
Economic Challenges Persist, But Consumers Still Spend by Laurie Sullivan , Staff Writer @lauriesullivan, July 15, 2022 Rakuten Advertising in May 2022 surveyed more than 1,000 U.S. consumers who shopped for school-aged children and college students to better understand their shopping plans and incentives for this year’s back-to-school shopping season. “We are in an economically challenged … Continue reading Economic Challenges Persist, But Consumers Still Spend
U.S. Ecommerce Search Ad Spend Forecast To Reach $55.72B By 2026: eMarketer by Laurie Sullivan , Staff Writer @lauriesullivan, June 1, 2022 Insider Intelligence from eMarketer estimates that by 2026, the U.S. ecommerce search ad spending will reach $55.72 billion — up from $27.10 billion this year. Display will reach $17.31 billion, up from $8.86 billion … Continue reading U.S. Ecommerce Search Ad Spend Forecast To Reach $55.72B By 2026: eMarketer
Streamers’ National TV Marketing Up 27% In Ad Value, Apple TV+ Doubles Paid TV Spend by Wayne Friedman , May 23, 2022 Heading into the big summer entertainment period, major media companies continue to spend big on advertising for premium streaming services — as well as placing advertising for their services on their own TV … Continue reading Streamers’ National TV Marketing Up 27% In Ad Value, Apple TV+ Doubles Paid TV Spend
I HATE Spending Money: How to Spend Less and Save More Due / 21 Apr 2022 In the words of Maya Angelou, “Hate, it has caused a lot of problems in this world, but has not solved one yet.” While it’s normal to occasionally have hateful feelings, holding on to this feeling for too … Continue reading I HATE Spending Money: How to Spend Less and Save More
CarMax maps out their growing omnichannel marketing analytics strategy. Chris Wood on May 5, 2022 “Our No. 1 goal is to understand the impact that our marketing dollars have to company sales and how to maximize that impact,” said Shawn Petrou, director, digital acquisition analytics for CarMax at its recent presentation at The MarTech Conference. … Continue reading Using analytics to optimize marketing spend and drive sales
A new study from Razorfish and VICE Media Group points to what Gen Z users want from branded metaverse experiences. Chris Wood on April 19, 2022 Younger Gen Z gamers have a particular emotional connection with the online world, and are looking for metaverse experiences in their virtual worlds, according to a study by … Continue reading Gen Z metaverse users are more trusting and willing to spend
US and Chinese companies accounted for 53% of all spending in 2021. Constantine von Hoffman on April 8, 2022 Annual worldwide spending on marketing continues to increase and will reach $ 4.7 trillion by 2025, according to a Forrester report. This is an increase of $ 1.1 trillion from 2021 to 2025, a compound annual … Continue reading Worldwide spend on marketing to hit $4.7 trillion by 2025
U.S. OTT Ad Spend Reached $4 Billion In 4 Months by Laurie Sullivan @lauriesullivan, (March 29, 2022) Coca-Cola’s over-the-top (OTT) ad spend surpassed $15 million in the past four months. The company spent the most among all the large food and beverage brands on OTT advertising between October 2021 and January 2022. More than half … Continue reading U.S. OTT Ad Spend Reached $4 Billion In 4 Months
Auto Industry Brings Electric Attitude, Ad Spend To Super Bowl LVI by Laurie Sullivan @lauriesullivan, February 10, 2022 Supply challenges stifled new car manufacturing across the automotive industry for much of 2021, but with the rise of prices for new and used car sales, the industry saw record-breaking profits amidst high customer demand, despite the low inventory … Continue reading Auto Industry Brings Electric Attitude, Ad Spend To Super Bowl LVI
