U.S. Podcast Ad Spend Spiked 21%, To $590M, In 2021 by Karlene Lukovitz @KLmarketdaily, January 28, 2022 U.S. podcast advertising spend jumped 21% in 2021, to reach nearly $590 million, according to new data from MediaRadar. Spending rose by 46% year-over-year in Q2, and 31% YoY in Q3 (chart above). Vertical categories showing double-digit growth … Continue reading U.S. Podcast Ad Spend Spiked 21%, To $590M, In 2021
Podcasts are booming, making them yet another channel to be woven into an omnichannel marketing strategy. Kim Davis on January 28, 2022 According to data released by advertising intelligence platform MediaRadar, spending on podcast advertising was up over 20% YoY in 2021. Q4 ad spend alone was $ 160 million, making a total of $ … Continue reading Podcast advertising spend surged in 2021
Privacy Drives Uptick In B2C Marketing Spend, Braze Study Reports by Ray Schultz , January 20, 2022 B2C brands are dealing with the impending loss of third-party data and related issues by spending more: 96% are increasing their marketing budgets, with some of the money going into customer data platforms (CDPs), judging by 2022 Global … Continue reading Privacy Drives Uptick In B2C Marketing Spend, Braze Study Reports
Data from MediaRadar indicates growing mainstream adoption of cryptocurrencies. Chris Wood on December 23, 2021 A number of top financial companies, led by JPMorgan Chase and Invesco, are investing ad dollars in educating consumers about cryptocurrencies, according to new data from advertising intelligence platform MediaRadia. Advertising spend for digital currencies reached over $ 119 million … Continue reading Ad spend for cryptocurrencies increases as advertisers educate consumers
The ad management platform partnered with Colossus SSP which delivers a highly diverse marketplace. Kim Davis on November 15, 2021 Ad management platform Mediavine has announced a “significant uptick” in programmatic ad sales for minority-owned inventory drawn from its network of some 8,300 independent publishers. The increase was seen following the onboarding of Colossus SSP … Continue reading Mediavine boosts programmatic ad spend on minority-owned inventory
Laura Patterson August 26, 2021 You probably recognize by now that we’re big fans of Peter Drucker. We consider him the father of modern management. One of his quotes is particularly pertinent to this post on the subject of strategy and the future. Drucker said, “The best way to predict the future is to create … Continue reading How Much Time Do You Spend Thinking About the Future?
Lisa Schwarz July 17, 2021 Consumers spent $ 861.12 billion online with U.S. merchants in 2020, up 44% year-over-year, according to estimates from Digital Commerce 360. It’s no surprise that virtual credit card swipes were in full force during the pandemic, with at-home delivery options expanding significantly. But even as shoppers return to brick and … Continue reading How to Keep Pace with Consumer Spend On and Offline
How To Optimize Return On AVOD Spend? Roku Offers Points To Consider by Karlene Lukovitz @KLmarketdaily, June 25, 2021 This year’s NewFronts and upfronts saw significantly increased focus on ad-supported video-on-demand streaming services. WarnerMedia, for example, reported strong upfront advertising commitments for the AVOD version of HBO Max. Knowing that consumers — and therefore advertisers … Continue reading How To Optimize Return On AVOD Spend? Roku Offers Points To Consider
Reaching Rural Shoppers On Amazon Prime Day Who Spend More by Laurie Sullivan , Staff Writer @lauriesullivan, June 22, 2021 Several companies released Amazon Prime Day data on Tuesday. Some unexpected results come from Adobe Analytics, which point to the states with the highest gains in purchases during the first 24 hours of sales. I have … Continue reading Reaching Rural Shoppers On Amazon Prime Day Who Spend More
How Increases In Online Ad Spend Lead To Record Cybercrime by Laurie Sullivan , Staff Writer @lauriesullivan, December 1, 2020 Retail brands spent more than $415 million in advertising during the first two weeks of November across television, digital, print, podcasts, and other media. Walmart, Amazon, Target, Best Buy, and Macy’s, the top five retailers in terms of ad … Continue reading How Increases In Online Ad Spend Lead To Record Cybercrime
