by Katerina Petropoulou July 21, 2016 Follow @kat_petropoulouJuly 21, 2016 I was going through some of the articles I ‘d saved on Pocket recently, and I came across this awesome post from Rebekah Radice’s blog which was a recap of the #InfluencerChat on Twitter. One of the questions asked to the community, was how would … Continue reading This is What I’d Do If I Only Had 45 Minutes a Day to Spend on Social Media
by Kent Campbell July 17, 2016 Follow @reputationxJuly 17, 2016 Your company creates a lot of content. Some are owned, some earned, some paid, and some a combination. In today’s online environment, there is often a high degree of editability, even for content not necessarily owned by the brand. But resources are always tight, so … Continue reading How Much Time Should You Spend Editing Content?
by Robin Tartleton July 8, 2016July 8, 2016 Digital Advertising is a growing industry with businesses investing more each year. That means more advertisers are fighting for the eye of the consumer. The average consumer has an 8 second attention span, down from 12 seconds in 2000. According to Inc. the average person now has … Continue reading Avoid Wasted Ad Spend, Create Ads That Get Noticed
by Truman Tang June 20, 2016June 20, 2016 This is the second piece in a two-part series on how to budget for your advocate marketing program. This post focuses on creating a rewards budget. Advocate marketing programs require forms of recognition, one of which can come in the form of rewards. When an advocate does … Continue reading Advocate Marketing Budgeting 101: How Much Should You Spend On Rewards?
by Joe Mandese @mp_joemandese, May 26, 2016 Pure-play digital media companies ranked among the top 30 largest media suppliers in the world, but the list continues to be dominated by media companies that were founded on the basis of non-digital media. That’s the finding of an analysis released this morning by Publicis’ Zenith unit, ranking … Continue reading Digital Tops Media Supply Chain, In Alphabetical Order: Google Now 12% Of All Ad Spend
by Robert Nissenbaum May 18, 2016 Follow @rnissenbaumMay 18, 2016 What if you could spend less time writing content and still drive web traffic and generate leads? Oh. Wait. You can….and I do! Social Networking: Lead Generation Without Content I spend the majority of my time actively networking, not posting and sitting on my ass … Continue reading Why You Need To Spend More Time On Social Networking
Is your PPC unprofitable, despite bringing in lots of leads? Columnist Jacob Baadsgaard explains his method for identifying and eliminating low-performing search terms. Jacob Baadsgaard on January 11, 2016 AdWords is a great place to waste money. Google makes it so easy — a few minutes of effort, and you are well on your way to giving … Continue reading Cut The Fat: How To Reduce Wasted Ad Spend In Your AdWords Account
by Andrew Sheridan December 15, 2015December 15, 2015 As 2015 comes to a close, marketers have turned their attention to forecasts of next year’s ad spend growth. Earlier this week, three major advertising firms, Magna Global, ZenithOptimedia, and GroupM, came out with revised projections for 2016 ad spend growth. After a lackluster year of ad … Continue reading 2016 Ad Spend Projections (and Why Marketers Need to Pay Attention)
by Dave Brock November 24, 2015 Follow @davidabrockNovember 24, 2015 I had a fascinating conversation with my friend Tory Hornsby. We got to talking about the performance of his sales team–they’ve produced great results over the past couple of years. I asked him what his secrets were—we’ll be discussing those in an upcoming podcast, but … Continue reading Would You Spend 45 Minutes A Day Training Your People?
Judy CarollNovember 6, 2015 Social media marketing, or SMM, is perhaps the best method to get one’s marketing message through. Both B2C and B2B companies are making it an essential part of their appointment setting and lead generation program. And given several conditions such as the prevalence of digital channels and innovations in mobile technology, … Continue reading Should You Spend Heavy On Social Media Marketing?
