Tag Archives: Spend

Better Targeting Driving Accelerated Local Spend By National Advertisers

Local Marketing Strategy

by Karlene Lukovitz, Staff Writer @KLmarketdaily, January 27, 2017     Enhanced targeting capabilities are driving accelerated investment by national marketers in local media, according to BIA/Kelsey analysts’ local marketing and media predictions for 2017. National advertisers are already the largest investors in local media, compared to either small and medium-sized businesses (SMBs), or regional … Continue reading Better Targeting Driving Accelerated Local Spend By National Advertisers →

Why SMBs should spend more of their budget on online marketing in 2017

Marketing Guide

With deadlines for 2017 budgets just around the corner, columnist Will Scott discusses why local businesses should be allocating more of their dollars to digital marketing. Will Scott on November 21, 2016   I’m sure you’ve heard the saying, “You need to spend money to make money.” But for small and medium-sized businesses (SMBs), this is … Continue reading Why SMBs should spend more of their budget on online marketing in 2017 →

Why Citations Are A Bad Investment For Local SEO (and where to spend your money instead)

Search Engine Optimization

by Justin Herring Follow @justincherringOctober 3, 2016 Citations and Business listings are a huge part of local SEO. They help Google understand where your business is, what it’s about, and who to show it to in search results. But many SEO companies also use citations and business listings as a way to have their clients … Continue reading Why Citations Are A Bad Investment For Local SEO (and where to spend your money instead) →

Speeding Up And Optimizing Your Media Spend

Social Media Strategies

by Ray Schultz, Columnist, September 12, 2016 Marketers may be warming up to multi-channel attribution, but they’re not yet getting much out of the iteration known as algorithmic attribution. What’s that? It’s a “scientific” measurement method. Instead of relying on the last click or touch, it applies statistical methodologies to assign a weight to each … Continue reading Speeding Up And Optimizing Your Media Spend →

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