Tag Archives: Spend

How to Increase the Time Visitors Spend on Your Website — and Why It Matters

Renee ServinskySeptember 18, 2015 Google Analytics has a metric called “average session duration.” Other web analytics software packages have similar measures. They track how long visitors spend on your website in minutes and seconds. But why does it matter? It’s a measure of engagement. Lengthier visits indicate greater interest in your website’s content. It means … Continue reading How to Increase the Time Visitors Spend on Your Website — and Why It Matters →

Advertisers Spend On Facebook Retargeting Up 31 Percent YoY [Study]

Reports

Globally, spending among B2B advertisers helped drive overall increase in average advertiser spend. Ginny Marvin on September 17, 2015 Advertisers continue to increase investment in Facebook retargeting, with average spend per advertiser increasing by 31 percent year over year, according to a new study from retargeting platform AdRoll. Much of the spending growth is being … Continue reading Advertisers Spend On Facebook Retargeting Up 31 Percent YoY [Study] →

App Ad Spend On Facebook Up Nearly 300 Percent, Cost Per Install Down YoY In Q2

Facebook

Kenshoo reports significant growth in app installs from Facebook ads compared to a year ago. Ginny Marvin on September 15, 2015 App developers spent 293 percent more on Facebook ads in Q2 2015 than in Q2 the prior year, and mobile app installs from Facebook ads grew by 346 percent year-over-year. That’s according to Kenshoo’s latest quarterly report … Continue reading App Ad Spend On Facebook Up Nearly 300 Percent, Cost Per Install Down YoY In Q2 →

Spend Time Each Day Looking for New Ideas

Smart Business Ideas

Brent PohlmanJuly 30, 2015 Over the past few months, I have really focuses on planning with respect to a number of change management initiatives. Through this process, I have turned to my co-workers and clients and have tried to get some ideas of how they view their work processes. Through this process I have learned … Continue reading Spend Time Each Day Looking for New Ideas →

Video: Where Facebook Marketers Spend the Most

Facebook

Bob HutchinsJune 22, 2015 Between affordable 4K technology, amazing interactive music videos like Björk’s new 360-degree release, and the growth in live-stream/social video platforms, there’s a lot for marketers to be excited about in the world of video. Facebook doesn’t generally top out the list of “exciting video news.” However, a new report from Social … Continue reading Video: Where Facebook Marketers Spend the Most →

How Much Should You Spend on a Website Redesign?

Web Design Guidelines

Jessie-Lee NicholsJune 21, 2015 When potential clients contact us for help with a website, they always have one main question, “How much is this going to cost?” Website Design pricing is tricky. The cost varies wildly from individual to agency. You could be seeing numbers anywhere from a few hundred dollars to tens of thousands. … Continue reading How Much Should You Spend on a Website Redesign? →

Spend More or Convert More – Which is Better?

Leads Conversion

Bill WallsApril 13, 2015 When you’re generating leads online, you have two main initiatives: Drive targeted traffic Capture that traffic and convert it into leads As everyone’s resources are limited, we’re left to decide whether spending more on driving traffic will get us closer to our goals, or whether we should focus more on capturing … Continue reading Spend More or Convert More – Which is Better? →

Media Spend Is Burning A Hole In The CMO’s Pocket

Content Marketing

Why do so many companies see their media dollars fail? When managed the right way, columnist Scott Vaughan explains, media can deliver immediate ROI. Scott Vaughan on April 10, 2015 Photo by LendingMemo and used here via the Creative Commons license. With all the buzz around marketing technology (martech) spending, partly fueled by Scott Brinker’s … Continue reading Media Spend Is Burning A Hole In The CMO’s Pocket →

How To Make The Most Of A $10 Facebook Ad Spend

Facebook

Susan MoellerApril 7, 2015 A great article at JeffBullas.com recently offered 10 excellent reasons to spend $ 10 a week on Facebook advertising. The piece, written by Jason Parks, made a strong case for investing cash into your content marketing strategy on Facebook. But, there are a couple of ways to make that $ 10 … Continue reading How To Make The Most Of A $10 Facebook Ad Spend →

6 Ways to Cut the Amount of Time You Spend On Email [Infographic]

Email Marketing

Josh SeidesMarch 23, 2015 Imagine what you can do with 13 hours a week. On average, this is how much time we spend on email each week. Once engaged in the endless deluge of messages, it’s difficult for our brains to exercise the discipline and restraint to refrain from continually peering into our hopelessly inundated … Continue reading 6 Ways to Cut the Amount of Time You Spend On Email [Infographic] →