Kevin George — February 13, 2017 Follow @imkevin_monk— February 13, 2017 In a place far far far away, there was an email marketer charting out his marketing strategy. He identified his target audience, chartered his lead generating process, prepared incentives and set up his marketing and automation email processes. His emails have been freshly off … Continue reading Avoid the (Spam) Trap! Things to Look at in Email Design and Coding
Amanda Clark — February 10, 2017 Follow @GrammarChicInc— February 10, 2017 Email marketing is potentially quite rewarding, an effective way to stay in contact with clients and with leads. As with anything, though, it takes some strategy and foresight if you want to steer clear of major obstacles—and as far as email marketing goes, the … Continue reading How to Keep Your Emails Out of the Spam Folder
Justin Wilson — January 24, 2017 Follow @Jus_Wilson— January 24, 2017 If you work in digital marketing, you will spend a lot of time nurturing your email list – encouraging people to share their email address and accept your communications is not easy. So imagine the frustration at not being able to get your communication … Continue reading 8 Ways to Avoid the Spam Folder
Lewis Stowe — November 21, 2016 — November 21, 2016 Think about this for a moment. You’ve spent a good part of your day crafting your outreach campaign. You’ve made sure to build the right experience and ask the right questions. So far, so good. There’s should be no way your emails would end up … Continue reading How To Avoid Email Spam Filters When Sending Sales Outreach Emails
Susan Ostojska — November 21, 2016 — November 21, 2016 We hate receiving spam. Our mailboxes are always full of unread emails which pile up and we feel that we lose control over them.But we love receiving messages which bring us value. What is the key to success? How to become a salesman who sends … Continue reading Outbound vs Spam – The Ultimate Battle
by Wendy Lindars Follow @enx2marketingOctober 8, 2016 It’s been two years since Google updated Penguin and just recently, it made it a part of the core algorithm. The Penguin 4.0 update offers something new – a real-time signal which means this is the last update to this algorithm. What the heck am I talking about? … Continue reading Avoid the Spam ‘Cause Penguin Just Got Real
If your messages aren’t getting through, it might be time to rethink your email marketing strategy. Columnist Jose Cebrian outlines some steps for developing a “good” sending reputation. Jose Cebrian on August 29, 2016 In the world of email marketing, deliverability is a core issue. It’s commonly known that when you send an email, it … Continue reading Is your email a casualty of the war on spam?
by Kristen Dunleavy Follow @KristenWritesItAugust 13, 2016 The success of any email marketing campaign probably hinges more on one word than any other: deliverability. Your message simply cannot prompt action if the recipient doesn’t receive it. Which is why you want it to end up in the recipient’s inbox, not relegated to their junk or … Continue reading Email Deliverability Best Practices: Understanding Spam Filters
by Dan Shewan July 26, 2016July 26, 2016 We often talk about the importance of user intent. However, these discussions are typically framed within a PPC or SEO/content marketing context; we talk a great deal about assessing user intent with regard to the audiences we’re targeting with our paid search campaigns, our content, or our … Continue reading From Spam to BAM! Leveraging User Intent in Email Optimization
Attention, marketers! If it’s unsolicited, irrelevant email, it’s spam. Columnist Patrick Armitage puts out a call to his fellow marketers to put a stop to the scourge. Patrick Armitage on July 26, 2016 Subject line: When can we catch up? Hi [First Name],We’ve never met. In fact, you’ve never visited our company’s site, given … Continue reading Marketing PSA: Cold lead generation is spam
